E-commerce sales rise for a pair of Blyth brands in fiscal 2011

Online sales at Miles Kimball and PartyLite grew 5.7% and 62.7%, respectively.

Mark Brohan

Web sales at two of its e-commerce brands rose in fiscal 2011, but full-year sales declined for Blyth Inc.

For the year ended Jan. 31, Blyth, a designer and direct marketer of home fragrance, home décor and household convenience products, reported.

Internet Retailer calculates that the $65.8 million combined web sales of Miles Kimball and PartyLite accounted for 7.3% of all sales in fiscal 2011, while the $56.3 million in web sales accounted for 5.9% of total sales in fiscal 2010.

For the fourth quarter of fiscal 2011, Blyth, No. 258 in the Internet Retailer Top 500 Guide didn’t break out web sales, but did report:



annual web sales, Blyth, Miles Kimball, PartyLite