Sequentia Environics and CloudSquads Partner to Help Online Communities Thrive

Social and Technology Consulting Firms Join Forces To Seamlessly Launch and Service Enterprise Communities.


Toronto, ON / Sunnyvale, CA– April 11, 2011 – Sequentia Environics and CloudSquads today announced a strategic partnership to deliver comprehensive, end-to-end community programs. The collaboration pairs two driving forces in Social Marketing and Social CRM: Sequentia is the industry’s leading community launch and strategic content service provider; CloudSquads is the leading consulting firm specialized in bringing social technologies to the enterprise.

The new program uses The Sequence, Sequentia Environics’ patent-pending methodology for designing and building online communities, and is anchored by CloudSquads’ platform integration expertise and social connectors (built for Salesforce, Omniture, and Genesys among others). This partnership will provide companies with the full spectrum of community launch and optimization service requirements including:

“At a time when every marketing investment dollar matters, truly successful online communities not only cater to member needs, but also strike balance with business interests and boardroom goals,” said Jen Evans, CEO and Chief Strategist at Sequentia. “Today’s communities need great platforms to congregate, rock solid social data integration into CRM and other enterprise business systems, and exceptional communications to develop and thrive. Our strategic partnership with CloudSquads packs a knockout punch for those thirsty for CRM-driven community success with guaranteed performance.”

CloudSquads has enabled the world’s largest brands to integrate social content from branded communities like those powered by Lithium Technologies, Facebook and Twitter into their existing business applications. This drives tangible business value by helping these brands lower their support costs, drive revenue, and accelerate innovation by tapping into their customer network. Cloudsquads has developed, deployed and supports deep integrations with leading CRM systems, including Salesforce and Genesys Labs, employee collaboration platforms including Microsoft SharePoint and Analytical engines including Adobe/Omniture to help businesses harness the power of their Social Customers.

The strategic partnership was struck to enable enterprises to rapidly realize ROI from their social initiatives that include:

“Our enterprise customers now have a single services entity to provide strategic, operational and technical expertise to help drive community engagement, best of class CRM integration and measurable ROI,” said Doug Jones, SVP Alliances and Sales at Lithium Technologies. “These firms have proven success helping our accounts realize the full potential of their Lithium investment.”

About Sequentia EnvironicsSequentia Environics helps companies generate business results from social and community marketing programs. Our proprietary Seed Community approach ensures community activities, technology and content is aligned to audience interests and needs. This, along with our patent-pending Diagnostic Content methodology, enables companies to uncover lead generation, conversion, and other opportunities from customer conversations. Download our community measurement white paper From Talk to Action at http://sequentiaenvironics.com/resources/From-Talk-to-Action.htm; visit our website http://www.sequentiaenvironics.com or follow us on twitter at http://twitter.com/sequentia

About CloudSquadsCloudSquads is the leading consulting firm specialized in bringing social technologies to the enterprise. With the ongoing explosion of social technologies including branded community platforms from leaders like Lithium and Enterprise adoption of social platforms like Facebook and Twitter, we rapidly develop, support, and maintain customer and partner networks that transform our clients businesses. We do this by helping our customers unlock their social networks to allow their customers and partners to collaborate on the brand’s behalf and drive peer to peer sales, support, and innovation.


CloudSquads, Sequentia Environics