Novator E-commerce Appoints New CEO Donald J. McDonald

Leading E-Commerce Solution Provider Names Veteran Financial Strategist as New CEO


(Toronto, Canada – February 11, 2011)  Novator E-Commerce, a leader in on demand e-commerce solutions, today announced the appointment of Donald J. McDonald as the company’s new Chief Executive Officer.  McDonald succeeds former Novator CEO, Mark S. Fox, who will continue to sit on the Novator Board of Directors as Chairman.

As a well-respected and recognized financial strategist, McDonald brings more than two decades of strategic financial and management experience to Novator.  Most recently McDonald served as the Vice President of M&A and Financing at GuestLogix Inc., a public technology company providing an on board retail solution for the global airline market, where he managed strategic acquisitions for the GuestLogix platform as well as advising in many aspects of the business including corporate governance, financial reporting and investor relations.

Prior to GuestLogix Inc. he was Vice President, Technology and Life Sciences for Comerica Bank, developing relationships with the Canadian finance and venture capital communities, developing new business in the target market, negotiating new relationships and managing the credit and legal processes through closing.  He has also served at the board of directors’ level for a number of public and private Canadian IT companies.

Donald will be based in Novator’s Toronto, Ontario headquarters and will be responsible for overseeing growth strategy, financial planning and day-to-day operations.  McDonald will work closely with the executive management team to drive the company’s overarching strategy of offering a leading, full service e-commerce solution while ensuring the continued satisfaction and development of Novator’s global clients including American Express, Brookstone, Lucasfilm, Shoppers Stop Limited (India), Marvel Entertainment and more.

“We are very excited to have Don come on board,” said Mark S. Fox, Novator Founder and Chairman. “Given his strong track record of success and extensive operating experience, I am confident he will provide Novator with the strategic direction needed to ensure our continued growth as a leader in the e-commerce platform space.”

McDonald’s appointment comes as Novator experiences a marked increase in the number of premiere e-commerce businesses partnering with Novator to provide their customers with a world class online retail experience. This includes the expansion of American Express’ International Membership Rewards program into 21 global markets, the recent launch of Big Al’s Online and the imminent launches of a number of other clients over the first and second quarters of 2011.

“I’m thrilled to be joining Novator and am excited by the opportunity in front of us,” said McDonald. “This marks an exciting new era for Novator as we look towards continued successes as a leading e-commerce provider and to further our commitment to excellence for our clients by delivering unparalleled e-commerce solutions.”

Novator also recently named Judy Fields to Vice President of Operations.  Fields is a senior technology and operations leader bringing over 17 years of operational experience to her new role including 7 years at Tucows Inc. At Novator, Fields is responsible for formulating and implementing operations strategies to achieve overall corporate vision and business objectives while driving client successes.

About Novator E-Commerce:Novator E-Commerce is a leading e-commerce solution partner that allows e-retailers to take their online business to the next level through the integration of our full featured Virtual Retailer™ platform, industry leading professional services and unparalleled hosting and monitoring infrastructure.  Novator makes it easy to advance your online business by expanding market reach with a robust microsite enabled platform powered by our unique Retail Data Model. With over 17 years of e-commerce experience, Novator supports some of the finest global e-commerce businesses including Brookstone, FTD,  American Express, Lucasfilm, Interflora (UK), Shoppers Stop Limited (India), Marvel Entertainment and more. The Novator client partnership approach extends well beyond a solid platform for business needs, to that of a full service strategic solution.  www.novator.com

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Lisa McGregor-Tarle

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