Avanquest Selects UpClick as E-Commerce Provider for High Volume Campaigns

UpClick will optimize shopping carts and power online transactions.


Montreal, Canada – March 3rd, 2011 – Avanquest, the world leading developer of personal and professional software, has selected UpClick to optimize their shopping carts, power their online transactions and provide eMarketing techniques in order to achieve higher revenue per visitor.

UpClick offers powerful eCommerce solutions to leading software providers and is dedicated to meeting each client’s specific needs and requests. Using UpClick, Avanquest has already achieved a double digit lift in conversion rates through the implementation of UpClick’s checkout optimization strategies as was confirmed in multiple split tests. Through superior optimization tactics and multivariate testing techniques, Avanquest will be guaranteed to generate higher revenue per visitor, while providing its customers with an exceptional online shopping experience. Avanquest’s global online sales in major European markets will also be supported, ensuring all transactions are processed safely and efficiently.

“We’ve seen outstanding results in the work we’ve done with UpClick, they have helped us improve our top campaigns,” said Phil Schnyder, Director Online Business Development, Avanquest. “We benefit not only from their eCommerce technology, but also from their online marketing expertise. They have an experienced, knowledgeable team who has worked closely with us to achieve exceptional results. We have much more planned for the future.”

“Avanquest’s team is recognized in the industry as being true optimization experts,” said Daniel Assouline, CEO, UpClick. “Our robust testing and close consultative sessions have furthered Avanquest’s monetization efforts which have demonstrated a 20+ % improvement in revenue per visitor for its key products. Working with the Avanquest team has been a real pleasure; through this partnership we have gained new insights.”

UpClick’s depth of global eCommerce solutions, expertise in the digital goods industry and localization treatments will help Avanquest increase revenue and profitability. With deep integration and fully customized solutions, UpClick takes a non-traditional client centered approach by developing close relationships with clients to provide the best eCommerce solution possible.

Find out more regarding the cart-to-cart test that was performed to help Avanquest achieve a higher conversion rate: UPCLICK CASE STUDY: Avanquest Software Attains a 21% Conversion Lift From Checkout Optimization.

 About Avanquest Software

Avanquest Software, a global developer and leading publisher in more than 100 countries, provides consumers and businesses with award-winning software for PC tune-up, office productivity, mobility and multimedia. Avanquest Software’s presence in North America, consisting of Avanquest North America and Nova Development, places it among the top ten retail software publishers in the United States. With more than 100 software titles, the combined companies offer one of the largest and most diversified product portfolios in the software industry, available at more than 10,000 North American retail locations, on the Web, and through OEM partnerships. More information about the company is available at www.avanquest.com.

About UpClick

UpClick offers a complete payment processing platform that delivers expertise in conversion funnel optimization for large merchants in the digital goods industry. UpClick provides a premium eCommerce solution with full service support and granular level optimization supported by an experienced team of eMarketing experts.



Avanquest, UpClick