MyBuys Kicks Off Free Mobile Challenge to Prove The Power of Personalization

MyBuys Challenges Retailers to Test their Current Mobile Site Against MyBuys Personalized Mobile Site



Redwood City, CA.— February 22, 2011— MyBuys, the leading provider of personalization for multi-channel retailers, direct brands, and digital agencies, today announced the MyBuys Mobile Challenge. For the first time ever, retailers can test the performance of their platform for free until April 30. MyBuys will invest the costs and consulting of creating a Personalized Mobile Website to test head-to-head against any company’s current mobile site. 

With the Mobile Challenge, MyBuys will deliver a fully optimized mobile and personalized site using MyBuys Personalization NavigationTM that exceeds the performance of retailers’ current solution. The personalized mobile commerce service optimizes the entire shopping experience for every individual consumer across today’s most popular mobile devices, including iPhone, Android, Blackberry and iPad. 

“In 2010, consumers purchased more than $3.2 billion in goods through the mobile channel – a 143 percent increase over 2009,” said Robert Cell, CEO MyBuys.  “Most retailers have not yet created a mobile optimized site, but the time to act is now. Consumers expect brand experiences to be consistent no matter which channel they are shopping and don’t want to use the traditional categorical or search navigation on their mobile devices. We are confident that the MyBuys’ Mobile Challenge will prove to retailers that personalization is the key to improved performance and results.”

MyBuys will be on the road exhibiting at Shop.org/NRF’s Innovate 2011 March 8-10, San Francisco, CA.  Please visit www.MyBuys.com for more information or email info@mybuys.com to set up an appointment to learn more about the company.

About MyBuys

MyBuys is the leading provider of multi-channel personalization for retailers, direct brands, and digital agencies.  The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. MyBuys' clients are increasing engagement by over 100% across all channels, average order value by 45 percent, conversion rates by 90 percent, and boosting overall online revenue 10-30%. Over 300 companies, including more than 70 of the Internet Retailer Top 500, partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. Visit them online at www.mybuys.com.