WirelessEmporium.com Increases Conversion by 5.0% with buySafe

WirelessEmporium.com utilized an A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE service.


Arlington, VA and Orange, CA (February 24, 2011) – buySAFE, Inc., the leading provider of unique brand building and website conversion solutions and WirelessEmporium.com, the undisputed leader in providing quality cell phone accessories at discounted prices determined during a recent A/B test on WirelessEmporium.com, that buySAFE significantly increased website conversion and sales on their sites.

WirelessEmporium.com utilized an A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE service. The results were both objective and conclusive.  buySAFE increased WirelessEmporium’s website conversion and overall website sales by over 10%. The test was conducted in September & October 2010 with almost 750,000 unique site visitors and 25,000 transactions included in the test, making the results highly statistically significant. The results translate into significant increases in sales and profits for WirelessEmporium from using the buySAFE solution.

“We are always looking for innovative solutions to build confidence and drive increased sales” said Eugune Ku, President of WirelessEmporium.com. “We were happy to see the impact that buySAFE provides our business.  The A/B testing clearly proved that shoppers are positively impacted by buySAFE and the 3-in-1 Guarantee as it provides them additional peace of mind.  This in turn, causes them to buy more. It’s a win-win.” 

"buySAFE has a corporate commitment to objective metrics and analytics to drive good business decisions and the results here speak volumes.  buySAFE is an ideal way for large, highly successful online merchants to increase website conversion and drive additional sales from their existing website traffic," said Jeff Grass, CEO of buySAFE, Inc. "Added confidence drives increased sales and profits for great merchants like WirelessEmporium.com.  We are thrilled to have them as a partner.”

About buySAFE

buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 2.5 billion views of the buySAFE Seal a year, 20 million guaranteed purchases and approximately 4,000 buySAFE Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

 About WirelessEmporium.com

Established in 2001, Wireless Emporium, Inc., which operates WirelessEmporium.com is a recognized leader in the cell phone accessories and unlocked cell phones market supplying over 30,000 manufacturer-direct products to consumers, businesses, education and government institutions through a portfolio of leading E-Commerce web sites. Their manufacturer-direct product line includes cell phone covers, chargers, batteries, cases and faceplates, screen protectors, bluetooth headsets, data connectivity products and unlocked cell phones at discount prices. The company backs every order with a 100% customer satisfaction guarantee, extended manufacturer warranties and free first class shipping, policies which have set them apart from other online retailers and helped earn over 1 million loyal customers in the US and Canada. For more information, visit: http://www.wirelessemporium.com


buySafe, WirelessEmporium.com