Onlineshoes.com Deploys Monetate’s Testing, Targeting and Personalization Technology

Nation’s first online shoe retailer is latest customer to implement Monetate’s website optimization platform to boost online sales.


Philadelphia, PA -- Monetate, the leading independent provider of testing, targeting, and personalization for websites, today announced that Onlineshoes.com, the nation’s first online shoe retailer, has deployed Monetate’s marketing platform to quickly and easily test product messaging, promotions, and website features. Key Facts:

“Onlineshoes.com is a true pioneer in the world of online retailing,” said David Brussin, founder and CEO of Monetate. “But Onlineshoes.com knows that consumers today have many choices when shopping for shoes online, so the company has implemented Monetate to deliver a highly personalized site experience to each visitor based on their unique behavior and preferences.

“We are delighted to add the power of the Monetate platform to our marketing and merchandising tool set,” said Lynn Stetson, Senior Director of Ecommerce at Onlineshoes.com. “Monetate will definitely help us maintain our commitment to delivering exceptional value and service to our customers.””

About Onlineshoes.com: Established in 1996, Onlineshoes.com is the nation's first online shoe retailer. With a history that began decades ago in a family-owned corner shoe store, the company is committed to delivering exceptional value and service. Onlineshoes.com offers the latest high-quality footwear for men, women and kids with more than 240,000 shoe and clothing choices from more than 250 name brands, as well as a wide selection of bags and accessories. Customers are entitled to a 110-percent price guarantee, a 365-day return policy, and free shipping and exchanges on most orders. For more information, visit www.Onlineshoes.com.


Monetate, OnlineShoes.com, personalization, targeting, testing