Record-Breaking Season for Online Coupons as Holiday Shopping Soars in 2010

Savvy Shoppers Helped Fuel Overall Increase in Spending, CouponMountain.com Finds


MONROVIA, CA--(January 11, 2011) - The 2010 holiday shopping season is wrapped up and CouponMountain.com reports a significant rise in online coupon code usage. According to ComScore, online holiday sales increased 12 percent from 2009. By Christmas Eve online shoppers spent $36.4 billion, according to the MasterCard Advisors SpendingPulse.

CouponMountain.com, the most trusted source for online coupons, coupon codes and deals from major consumer brands, found shoppers visiting the site stretched their holiday dollars by saving an average of $32.40 using online coupon codes.

Top 5 Deals During the Holidays (by consumer usage)

Daily traffic to CouponMountain.com increased an average of 77% during November and December vs. the rest of 2010.

Top Online Coupon Clicking Days During the 2010 Holidays

CouponMountain.com saw an average of 354 new deals posted daily throughout the holiday season.

This year large retailers on CouponMountain.com, such as Target.com, experienced a 100.3% percent increase in traffic generated via CouponMountain.com during the holidays.


Traffic Increase through CouponMountain.com during the 2010 Holidays





Dicks Sporting Goods


Bath & Body Works




CouponMountain.com is the most trusted source for online coupons, promotional codes and deals from major consumer brands, and has helped consumers save money for almost a decade. Check the site often for the latest holiday deals at www.couponmountain.com and follow us on Twitter @CouponMountain and Facebook http://www.facebook.com/couponmountain.

About CouponMountain.comCouponMountain.com is the most trusted source for online coupons, promotional codes, and deals in a wide variety of categories, such as clothing, home and garden, electronics, and more. CouponMountain.com has been a leader in saving consumers money since 2001 and features exclusive online coupons from top brands such as Victoria's Secret, HP, Ann Taylor Loft, and FTD. CouponMountain.com also regularly offers coupons and deals from a number of top retailers such as Target, Pottery Barn, Kohl's and more. Based in Monrovia, CA, CouponMountain is part of ValueClick Brands, a wholly owned subsidiary of ValueClick (NASDAQ: VCLK).

About ValueClick, Inc.

ValueClick, Inc. (NASDAQ: VCLK) is one of the world's largest integrated online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and transparent revenue streams for publishers. ValueClick's performance-based solutions allow its customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, ad serving and related technologies, and comparison shopping. ValueClick's brands include Commission Junction, ValueClick Media, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. For more information, please visit http://www.valueclick.com.


Elliotte Gilmore

(415) 593-1400