EasyAsk E-Commerce Site Search and Navigation are Providing Big Results

Travers Tool Co. realized improvements in key metrics from its implementation of EasyAsk eCommerce Edition in just two months.


BURLINGTON, MA – December 13, 2010 EasyAsk, an industry-leading provider of e-commerce search and merchandising software based on natural language search technology, today announced that Travers Tool Co, Inc., a premiere provider of metalworking tools and industrial supplies since 1924, realized improvements in key metrics from its implementation of EasyAsk eCommerce Edition in just two months.

Since its inception, Travers has served the metalworking community with the best in quality and price for tools and industrial supplies. The company started with a catalogue and launched its first website in the late 1990s. Travers set a goal for 2010 to increase the percentage of e-commerce business and make their website faster and easier to navigate. With more than 100,000 SKUs, they required a search solution that could integrate seamlessly with existing backend systems and make the website faster and easier to search and navigate. 

We needed to create a site that was easy for our customers to use and with that be able to increase our percentage of online business to at least 30 percent and eventually to over 50 percent,” explains Travers Tool president Bruce Zolot. “Slow, difficult search was a frequent complaint of our customers,” Zolot continues. “A big part of why we’re in business is to make shopping easy for our customers, so we needed to address it. 

 Travers launched their EasyAsk powered website in April 2010 and by June had already realized improvements in key metrics, including:


EasyAsk eCommerce Edition’s website search, navigation, and merchandising software uses innovative natural language search technology to help companies boost online commerce revenue and strengthen relationships with customers. According to Nielsen NetRatings, sites that use EasyAsk have the highest conversion rates in the industry, resulting in an increase in sales and higher revenue per customer. With EasyAsk eCommerce Edition, online customers can find what they are looking for up to 10 times faster.  Marketers using EasyAsk have direct control to merchandise their products, and turn browsers into buyers.

 EasyAsk helps Travers Tool customers find what they want quickly and easily by:


“EasyAsk lets customers search our site the way they want and not waste time learning how to search,” Zolot concludes. “We can use all the data attributes we’ve collected about our products and provide very precise, guided navigation. We’re already seeing improvement and we expect even stronger results as we continue to build out more features.”


To learn more about Travers Tool’s use of EasyAsk, download the e-commerce site search and merchandising case study or watch the on-demand webinar.


About EasyAsk

EasyAsk is radically changing the speed and ease of how people find information through the company’s ground-breaking natural language search and query software.  EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in plain English and receive highly tuned results on demand.  The EasyAsk eCommerce Edition uses this unique technology to deliver an industry leading website search, navigation and merchandising solutions that boosts online revenue through increased conversion rates, better customer experience and agile merchandising.  EasyAsk Business Edition revolutionizes enterprise decision-making, moving beyond traditional business intelligence solutions with easy, low-cost deployment and a unique natural language interface that extends access to information anywhere in the organization.


Based in Burlington, Massachusetts, EasyAsk has long been a leader in natural language information analysis and delivery software. Customers such as Gap, Coldwater Creek, Hewlett Packard, Lands End, Lillian Vernon, Aramark, BASF, Talbots, Nedbank, BNP Paribas, TruValue, Siemens, Hartford Hospital, Ceridian, JoAnn Fabrics and Harbor Freight Tools rely on the EasyAsk software products to run their business and e-commerce operations daily.  For more information, please visit EasyAsk



EasyAsk, site search, Travers Tool