Mansell Group Acquires Globally Respected E-mail Marketing Firm WhatCounts

The acquisition doubles the company's revenues, customers and employees.


ATLANTA, December 7, 2010 — Mansell Group, Inc. today announced it has acquired one of the largest privately held email marketing innovators in the world. A decade ago, Mansell Group and WhatCounts were founded 2600 miles apart. Today they join forces to become the clear leader for marketing professionals that need powerful easy to use technology and a dedicated team of experts to support them.

WhatCounts, a recognized innovator in enterprise email marketing, recently celebrated its 10-year anniversary. The company has experienced a decade of profitability and steady growth with a diverse roster of well known partners such as Alaska Airlines, Amazon, Costco, Fox News, MSNBC, REI, Ziff-Davis and many others. Their dedication to innovation, superior customer service and development of a scalable, robust and feature-rich email management platform, has been key to the company’s growth. WhatCounts’ product line has consistently been on the industry’s forefront, with technological advancements including:

The industry’s first on-premise email appliance, the Broadcaster™, for maximum security, fast transactional performance and a significant decrease in delivery costs.

The first-ever, fully integrated Video Mail platform, estimated by industry experts to increase ROI by as much as 300% versus traditional text-based email.

Early adoption of social media components into the WhatCounts platform to deepen customer interactions and relationships.

"This acquisition is a continuation of our mission to change the marketing game through innovative technology and services," said Allen Nance, founder and President of Mansell Group. "By combining Mansell Group and WhatCounts we have created a very special company. Only rarely does 1 + 1 = 3 and this is one of those times. This announcement ensures that our current and future customers will be the case studies that everyone in the industry points to."

"Our team is very proud of our accomplishments over the last decade. By focusing on the customer and exploring our passion for technology we have built a market leader. By combining with Mansell Group, we’re ensuring that our customers, employees, and partners continue to be part of a market leader for the next decade," said David Geller, Founder and Chief Executive Officer, WhatCounts, Inc.

"David and I have always been focused on what will make our customers more successful," said Brian Ratzliff, Co-Founder and President, WhatCounts, Inc. "As we got to know Mansell Group and understood their mission, it was an easy decision; this marriage positions the combined company as a clear industry leader". Brian also added, "I look forward to continuing my involvement with the new company as I join the Board of Directors of Mansell Group".

About Mansell Group (www.mansellgroup.com)

Mansell Group provides a suite of intelligent data driven marketing solutions. With over a decade of experience, Mansell Group combines leading technology and marketing insight to drive customer communication programs including: email communications, SMS mobile marketing, broadcast voice messaging, database management, customer intelligence, online lead generation, as well as a complete professional services group. Mansell Group actively supports over 600 leading organizations. With a global footprint that stretches from Sydney, Australia to Atlanta, Georgia, Mansell Group’s corporate headquarters is located at 3630 Peachtree Road, Suite 900, Atlanta, GA 30326. Additional information can be found at www.mansellgroup.com or call (866) 804-0076.

About WhatCounts, Inc. (www.whatcounts.com)WhatCounts, a private Seattle-based company founded in 2000, is a technology leader and innovator in the permission-based email service provider (ESP) space. WhatCounts offers a fully integrated lifestyle marketing platform, including dynamic content delivery, sophisticated polls and surveys, integrated blogging/RSS capabilities, Video Email system and social media tools. Deliverability management, strategic coaching, best practices benchmarking, CRM integration and advanced analytics facilitate ROI maximization. The robust WhatCounts platform can be purchased as a hosted Web-based application or as part of the unique BroadcasterTM appliance. For more information, please visit www.whatcounts.com or call (800) 440-7005.


acquisition, e-mail marketing, Mansell Group, WhatCounts