Online gamers can transact in local languages and currencies.
Big Fish Games Inc., an online gaming retailer, has launched local language and currency services for consumers in Brazil, Denmark, Italy, the Netherlands and Sweden. Consumers from those countries can download games in their native languages and pay for games with local currencies, even if they start their shopping at Big Fish’s English-language site.
“If a user is in Italy and goes to www.bigfishgames.com, he or she will see an overlay in Italian that will inform them of our Italian site and ask them if they would like to continue on to the English site or go to our Italian site instead,” says Jeremy Lewis, CEO of Big Fish Games, No. 136 in the Internet Retailer Top 500 Guide. “This overlay will ensure that customers are getting the Big Fish Games experience that is native to them.”
Lewis says Big Fish has customers in 200 countries, and that sales from outside the United States account for 50% of revenue. The company declines to break out sales for individual countries, but Lewis says Japan in recent months has been the company’s fastest-growing country.
The company, founded in 2002, says consumers have downloaded more than 1 billion games. Big Fish sells more than 2,500 games.