Running Brands Picking Up Speed with Shopatron

Shopatron’s retail-integrated e-commerce platform allows branded manufacturers to sell running shoes and attire.


SAN LUIS OBISPO, Calif. (Nov. 16, 2010) – Shopatron running brands on hand this week at The Running Event Expo in Austin, Texas, enjoyed 63 percent growth in year-over-year online sales in the third quarter. It was the fourth consecutive quarter Shopatron sporting goods brands experienced an increase in online sales.

“It’s been a big year for our sporting goods brands on Shopatron, and we don’t see sales slowing down as we head into the holiday season,” said Ed Stevens, Founder and CEO of Shopatron. “If brands want to grow and compete, they have to sell online, and Shopatron is the best way to sell on the web without conflicting with brick-and-mortar dealers.”

Shopatron’s retail-integrated eCommerce platform allows branded manufacturers to sell running shoes and attire on their website and have those orders fulfilled by authorized local dealers through delivery or in-store pickup. Ship-to-store pickup is ideal for runners who have specific equipment needs. Having that item shipped to a local store for pickup allows a shopper to get advice and make sure they have everything they need to get running.

“Let’s be realistic … not all running stores can carry every model in every size from every brand,” Stevens added. “With Shopatron’s ship-to-store eCommerce model, the customer can order a shoe that they know works well for them and schedule to pick it up at a dealer located in their neighborhood. Shopatron’s retail-integrated system allows shoppers to purchase their favorite brand online while still supporting their local running store.”

The Running Event Expo runs through Thursday with some of Shopatron’s most successful running brands participating as exhibitors or sponsors, including 2XU, Balega Sports, Louis Garneau, Mizuno USA, Nathan Sports and Sugoi. Visit the Shopatron clients page to access a full list of Shopatron brands. Or visit Shopatron on Twitter and Facebook.



Founded in 2001, Shopatron is the No. 1 retail-integrated eCommerce solution for branded manufacturers, distributors and multi-channel retailers. Working with more than 800 manufacturers and 12,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

With Shopatron's retail-friendly solution for branded manufacturers, Coex Freedom, brands sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron’s solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, which enables in-store pickup capabilities that drive traffic into brick-and-mortar locations for additional services and add-on sales.

Shopatron clients include top brands such as Callaway Golf, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif. For more information, call us at 866-625-5050 or visit ecommerce.shopatron.com.