Retail solution combines [x+1]’s data-driven targeting capabilities with personalized creative technology from Tumri for unmatched retargeting efficiency and effectiveness
NEW YORK, N.Y., Sept. 29, 2010 – Online targeting platform leader [x+1] and Tumri, the leading provider of dynamic creative optimization solutions for display advertisers and agencies, have joined forces to introduce a retail retargeting solution, available now, that significantly boosts digital marketing performance and customer engagement.
The new retail-focused solution, Shopper Retargeting, combines Tumri’s dynamic creative technology platform with [x+1]’s digital media optimization capabilities to deliver personalized ad retargeting. Retailers and e-tailers can use Shopper Retargeting to engage customers with relevant messages that are driven by their interactions on a website, down to the category or even SKU (individual item) level.
Extremely fast and easy to implement, retailers and e-tail marketers and agencies can use Shopper Retargeting to boost sales figures in Q4 and the critical holiday shopping season by reaching out to site visitors with attractive and relevant “right offer, right time, right price” messaging.
This type of retargeting has been shown to generate up to +300% in conversion lift vs. untargeted media, said Perianne Grignon, Chief Marketing Officer of [x+1].
“The real strength of Shopper Retargeting lies in the fact that retailers and e-tailers now have a deeply scalable, long-range planning tool to set up campaigns for success at the SKU level, while also taking advantage of lucrative, near-term sales opportunities, for instance during the all-important holiday season,” said Grignon, former Vice President of Media Strategy & Digital Innovation at Sears Holdings Corporation.
“The ability to take vast catalogs of retail product and offer data, integrate it into the [x+1] targeting platform, and combine it with enhanced creative messaging templates from Tumri, is unmatched in the industry,” she added.
“With [x+1] we have found a partner that delivers best-in-class, full-service, demand-side retargeting solutions, while we focus our efforts on providing a technology platform that preserves brand integrity for retailers through relevant consumer engagement and dynamic creative optimization,” said David Kim, President, Tumri. “This new offering puts us front and center in the demand-side retargeting arena, and we look forward to helping [x+1] convert more browsers to buyers this holiday shopping season and throughout the year.”
With Shopper Retargeting, retailers and e-tailers can:
[x+1], the online targeting platform leader, provides the power of relevant communications by maximizing the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time at the right price. Top companies in financial services, retail, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the solutions and services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com. You can follow us on Twitter @xplusone.
Tumri is the leading provider of dynamic marketing solutions for leading display advertisers and agencies. Based in San Mateo, CA, Tumri’s technology-based solutions improve overall marketing performance by making display advertising more efficient, more intelligent and more relevant to consumers. Tumri's platform seamlessly deconstructs marketing messages and ad creatives into core sub-components, allowing advertisers to adjust each sub-component using targeting parameters and automatically optimizing dynamic marketing campaigns to achieve specific objectives. Using this approach, Tumri's platform simultaneously delivers more relevant advertising messages to consumers, reduces creative production costs and timelines and delivers unparalleled consumer insights through its proprietary real-time analytics. Tumri's patent-pending technology also offers fully integrated and automated testing, personalization and optimization on every campaign. Tumri was named a 2009 American Business Awards winner, an AlwaysOn 2010 and 2009 OnMedia 100 winner, a winner of two Internet Advertising Competition awards, two Summit International Awards and a "One to Watch" company for Dealmaker Media's 2007 Momentum Growth Conference. Tumri is funded by Accel Partners, Shasta Ventures, Tenaya Capital and Time Warner. To learn more about Tumri visit www.tumri.com.