Channel Intelligence Launches First E-commerce Solution Tailored Specifically for Manufacturers

CI Commerce Offers a Flexible, Turnkey Business Model Uniquely Sensitive to Trade Partner Relationships


ORLANDO, Fla. — (September 29, 2010) — Channel Intelligence, Inc. (CI) today announced the launch of CI Commerce, the first e-commerce solution built around the unique needs of manufacturers. CI draws upon its 10 years of experience with hundreds of the world's best-known manufacturers, thousands of retailers and millions of transactions to create a turnkey solution addressing every aspect of setting up and continuously managing a manufacturer e-commerce store. The solution integrates not only CI's existing technology, but also the power of the Magento Enterprise e-commerce platform. It focuses on performance while uniquely preserving established trade partner relationships.

Manufacturers face particular challenges as they evolve to meet new demands brought on by changing consumer behavior, compressed product lifecycles, and the evolving online environment. Their traditional core competencies centered on producing and packaging goods must now be supplemented with greater attention to online brand messaging and direct consumer relationships. Meanwhile, they must also preserve and enhance important trade channel relationships.

By equally promoting direct stores and key channel partners, CI Commerce provides the industry a service that helps support manufacturer channel relationships while allowing the consumer to select the best place to buy. The turnkey solution features rapid store build-out, merchandising, order processing and fulfillment, customer service, sales reporting, PCI and other types of regulatory compliance.

"CI Commerce allows manufacturers to focus on what they do best -- building better products -- while relying on a key technology and business partner to lead their online charge," said Vik Murty, vice president of Marketing at Channel Intelligence. "When manufacturers take advantage of CI Commerce, they no longer need to consume in-house resources for the continual technology investment necessary to execute an online strategy. This industry-first solution equally promotes direct stores and key channel partners based on CI's years of accumulated experience running online campaigns."

CI Commerce is a hosted solution optimized to drive sales performance. It includes all hardware and applications, plus the added value of CI's merchandising and order management solutions. In addition, the innovative storefront combines CI's expertise with Magento's professional, flexible e-commerce solution, which benefits from a healthy open-source community, to bring manufacturers the most up-to-date functionality and management tools for their online stores. Combining CI with the Magento Enterprise Edition has allowed for new and innovative features including cost-effective International and mobile commerce solutions.

"Selecting Magento as our storefront provider allows us to tap into the open-source community, where thousands of developers are constantly creating new, innovative e-commerce solutions," said Rus Miller, product manager of CI Commerce. "All the great new ideas emerge from open-source anyway. So by utilizing the Magento Enterprise Edition and leveraging that community, CI maintains a leadership position for our clients without ever having to play 'catch-up'."

The e-commerce storefront industry is like an arms race in many ways, and companies who have more technology and stay ahead of the innovation curve are poised to be the winners. As a Magento Enterprise partner, Channel Intelligence is able to deploy those expanded technological capabilities on behalf of its own clients.

"We're excited about the benefits CI Commerce provides to online merchants," said Jary Carter, vice president of North American sales for Magento. "For example, CI's order management is best-in-class and provides retailers with connections to multi-sourced products. This means they can ship from multiple distributors and drop-shippers. CI's unique capabilities in demand generation and the inclusion of key channel partners make them a perfect fit with Magento."

Three tiers of operations management allow the manufacturer to choose from among managing the store completely, working with CI on an advisory level, or opting for the popular fully-managed solution -- which is tuned for sales effectiveness through multiple channels and across all CI service offerings. The e-commerce solution is based on a pay-for-performance model.

For more details on CI Commerce, please visit: http://www.channelintelligence.com/ci_commerce/index.html.

About Channel Intelligence (CI)

CI helps retailers, manufacturers and other advertisers make their products and services easier for consumers to find and buy online and in local retail stores by offering the most complete set of performance-based commerce services in the industry. CI has over 600 retailers and manufacturers' leveraging its services, tracks nearly 1 in every 10 online transactions, has a database containing over 380 Million products and processes over 16 thousand data feeds daily representing over 200 Million offers. In 2009, CI generated $425 Million in sales for its Performance Marketing clients and processed over 7 Million orders through its eCommerce platform. Clients include Best Buy, HP Home and Home Office, Kimberly-Clark, Neiman Marcus, Philips, Target, Garmin, OfficeMax, Samsung, Charming Shoppes, Black & Decker and hundreds more. CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. Learn more at http://www.channelintelligence.com.


John Terry