Foot Locker web sales climb 3% in Q2

E-commerce and same-store sales increased, but total revenue dropped.

Mark Brohan

Foot Locker Inc. reported a slight increase in web sales for the second quarter of fiscal 2010, but total sales were flat.

For the quarter ended July 31, Foot Locker reported:

E-commerce represented 6.5% of sales, compared with 6.3% in the same quarter last year, according to Internet Retailer estimates.

“Our significantly improved inventory position facilitated our ability to drive higher-margin sales by being more selective with our promotional activity while at the same time being more responsive to changes in consumer fashion trends,” says CEO Ken C. Hicks.

For the first two quarters, Foot Locker, No. 52 in the Internet Retailer Top 500 Guide, reported:

E-commerce represented 6.6% of sales, the same as in the first two quarters last year, according to Internet Retailer estimates.

Foot Locker operates FootLocker.com, LadyFootLocker.com, Eastbay.com, FootAction.com, KidsFootLocker.com, ChampsSports.com and CCS.com, which sell footwear and accessories, fan gear, and skateboarding equipment.


e-commece sales, Foot Locker, Ken Hicks, Q2 web sales