Industry Veterans Join E-commerce Mobile Payments Leader BilltoMobile

Previous Verisign Vice President of Multimedia Applications and Former Director of Product Management at Offerpal Media Join BilltoMobile


San Jose, Calif. – Aug. 26, 2010 – BilltoMobile™, a payments solution at the forefront of the

global evolution in the e-commerce mobile payments space welcomes two top industry

executives to its leadership team: Warren Faleiro joins the company as the vice president of

engineering and technology and Madhura Belani joins BilltoMobile as the senior director of

product and marketing.

“As our service continues to expand, we welcome Warren and Madhura into important company

leadership positions,” said Jim Greenwell, president and CEO, BilltoMobile. “Warren’s deep

technical knowledge of the mobile carrier environment and Madhura’s payment and product

experience enables BilltoMobile to provide an optimal service. As our U.S. presence continues

to rapidly expand with major mobile carriers and online merchants, our management team will

play an important role in growing effectively with our partners and customers.”

With more than 12 years of experience launching new initiatives in online payments, ecommerce,

and social gaming, Madhura joined BilltoMobile from Offerpal Media, a leader in

monetization platforms for social games. While at Offerpal, Madhura spearheaded many

initiatives and strategies as the director of product management, and identified and integrated

many international and alternate payment providers. She grew the payment platform from the

ground up to include more than 20 partners in less than one year. Before joining Offerpal,

Madhura performed market research, drove new product development, and managed client and

vendor relationships at PayPal.

Prior to joining BilltoMobile Warren served as vice president of multimedia applications at

VeriSign Inc. where he was responsible for driving technology delivery and maintaining strategic

relationships with tier one mobile operators. Also at VeriSign, he led a team developing

innovative carrier grade services including a highly scalable Multimedia Messaging Service

Center (MMSC), a media sharing portal, social networking gateways and embedded mobile

application software. Warren has helped several other top mobile and telecom organizations

build effective product and engineering teams as well as create and leverage strong

relationships with their strategic partners.

David Cho, who previously served as vice president of engineering and technology at

BilltoMobile, has taken on new responsibilities, including leading the development of the

International Payment Network (IPN) for the company, in his expanded role as vice president of

global payment strategy.

About BilltoMobile™

Headquartered in San Jose, CA, BilltoMobile is an alternative online payment provider at the

forefront of the global e-commerce mobile payment evolution. In May 2010, BilltoMobile became

the first and only alternative payments company to launch a non-Premium SMS-based, “Direct

Mobile Billing” service with a major U.S. carrier (Verizon Wireless) and is now partnering with

online digital goods and services merchants to take e-commerce mobile payments to the next

level. With strong security, merchant and consumer self-serve access to real-time transaction

views and reporting - plus competitive merchant rates that are unprecedented in the U.S. -

BilltoMobile is leading the way for mobile payments to become a mainstream, preferred

alternative online payment method. BilltoMobile is a privately-held U.S. company, in partnership

with its strategic investor and majority shareholder, Danal Co., Ltd (Seoul, South Korea). Danal

is the global pioneer in the development of the financial-grade mobile payment service known

as “Direct Mobile Billing” (DMB). With 14 mobile carrier DMB integrations in Korea, Taiwan and

China, Danal leads the e-commerce mobile payment segment globally. The company has

processed an unmatched ~$3 Billion in DMB transactions with its 10,000+ online merchant

partners since the company first launched its groundbreaking service in 2000 in Korea.

Further details about BilltoMobile and information on becoming a merchant can be found by

contacting merchants@billtomobile.com or calling (408) 232-3300.

For more information on BilltoMobile, please visit the following sites: