TurnTo Networks Partners with FastPivot to Bring Social Commerce Suite to Yahoo! Store Marketplace

Agreement Enables Online Retailers to Quickly Integrate Social Media Strategies to Increase Conversion Rates and Strengthen Brand Loyalty


New York, NY - TurnTo Networks (www.turntonetworks.com), a leader in social commerce, today announced a partnership with FastPivot (www.fastpivot.com) that will bring the power of social merchandising and social sharing to Yahoo! store owners.  A leading provider of online retail solutions with a specialty for Yahoo! store design and development, FastPivot will bundle and resell TurnTo's Social Commerce Suite to online merchants, enabling them to increase conversion rates, strengthen brand loyalty and in some cases, increase average order sizes.

"Many online retailers are now beginning to understand that social media can be a goldmine for their business in terms of increasing on site conversations and improving the overall user experience for shoppers," said Matthew Ledford, President of FastPivot. "Through our partnership, we will enable customers to increase the level of engagement on their online stores and get measurable, quantifiable benefits from all components of their social commerce strategies."

"FastPivot is the right partner at the right time to help us expand our reach into the vital Yahoo! merchant market and bring the Social Commerce Suite to more online retailers," said George Eberstadt, CEO of TurnTo Networks.  "Having built an impressive track record of getting merchants up and running quickly online, FastPivot has the expertise to help customers optimize their social commerce strategies using TurnTo and make popular social networks like Twitter and Facebook work for their business."

Online merchants interested in learning more about the impact of social media tools within retail are welcome to attend a Webinar hosted by FastPivot and TurnTo Networks on Wednesday, August 25th at 2:00PM.  Attendees can register for the event at: https://www1.gotomeeting.com/register/623552144

The TurnTo Social Commerce Suite was built from the ground up specifically to meet the needs of online retailers.  The applications provide data control, privacy, and bottom-line results that go beyond generic social plug-ins. The TurnTo Social Commerce Suite taps into real-world relationships to build direct connections between shoppers - social commerce 2.0 functions that represent the next step after first-generation social tools like customer reviews. The TurnTo Social Commerce Suite provides a powerful way to take advantage of the Facebook Graph API and also supports other top social networks and email systems.

About TurnTo

TurnTo provides Social Commerce applications for online merchants.  TurnTo enables online stores to turn their entire customer base into references for friends and other shoppers, driving higher conversion rates, average order values, and repeat purchases.  TurnTo provides a powerful way to take advantage of the Facebook Graph API and also supports other top social networks and email systems.  Internet Retailer 500 companies, including Tabcom (Dog.com), CompUPlus, and Jomashop, use TurnTo's Social Commerce Suite to convert visitors into buyers.  TurnTo is a white-labeled, SaaS offering that can be integrated in a few hours. More information about TurnTo and its partner sites is available at www.turntonetworks.com.