Staples Launches iGoDigital’s Product Recommendation Platform

Staples has replaced its cart-level product recommendations system with iGoDigital.


Indianapolis, Indiana – June 22, 2010 – iGoDigital, the market and technology leader in Personalized Product Recommendations, announced that Staples has replaced its cart-level product recommendations system with iGoDigital. The Internet’s largest office superstore, ranked #2 on the Internet Retailer 500 with more than $9.8 billion in annual sales, selected iGoDigital based on its proven record of success with 6 of the top 10 online retailers. Not only does this new solution provide extensive merchant controls, but a more relevant shopping experience for the customer who visits the site.

iGoDigital’s team of experts worked closely with Staples to understand the specific business goals in order to come up with the most effective solution. Some of the major factors that were addressed include the need to improve AOV (Average Order Value) and the desire for extensive merchant control over the logic and display of product recommendations in the most critical area of the site: the shopping cart.

Now, with iGoDigital’s Product Recommendation Platform, Staples is able to offer a complete “basket” of related and compatible products to every site visitor that adds an item to the Staples shopping cart. In other words, it helps the shopper to build their basket before checking out. This is accomplished through the display of product recommendations from the most relevant product categories presented to each customer after they’ve added an item to their shopping cart. This strategically placed page is presented to each customer before they begin checkout and is designed to increase AOV, items per order, and conversion rates.

iGoDigital’s intelligent merchant tool, customized to the specific needs of the Staples business teams, allows Staples to have vital input when determining the “basket” of items that will ultimately be displayed to the shopper. Furthermore, Staples has access to iGoDigital’s suite of reporting tools, which provide insight into the effectiveness of the recommendations and their overall impact on revenue, average order value, and conversion rates. The transparency that iGoDigital allows gives clients full confidence in the iGoDigital ROI.

About Staples Inc.

Staples Inc. is the world's largest office supply retail store chain, with over 2,000 stores worldwide in 27 countries. It also does business via the Internet, through Staples.com, it’s website: http://www.Staples.com. The company has catalog and delivery businesses and serves customers in Argentina (as Officenet), Austria, Brazil (as Officenet), Canada (via its Business Depot division, under the brand name Staples Business Depot), China, Denmark, France, Germany, India, Italy, United Kingdom and the United States. Staples, Inc. sells supplies, office machines, promotional products, furniture, technology, and business services. The company's first store was opened in Brighton, Massachusetts in 1986. The company is headquartered in Framingham, Massachusetts.

About iGoDigital

iGoDigital provides a suite of web-based commerce tools designed to personalize every customer interaction by emulating and, in many cases, improving the in-store shopping experience. iGoDigital currently serves many of the world's most successful and respected brands, including Best Buy, Walmart, Nokia, Cisco and Dell. The company’s Software as a Service (SaaS) platform provides a comprehensive, fully integrated, and highly extensible personalized product recommendation and social commerce solution that drives online retail.

iGoDigital is headquartered in Indianapolis, IN and was named to the 2008 “Inc 500” of the fastest growing private companies. For more information, please visit the company’s website at www.iGoDigital.com or follow us on Twitter at twitter.com/igodigital.


Christin Kim, 317.748.9411, ckim@igodgitial.com