Chicago, IL., (April 13, 2009) ¨C Reuseit.com and Verde PR & Consulting announce a public relations partnership effective immediately.
Reuseit.com (the new name for Reusablebags.com¡¯s store) is a seven year©\old e©\commerce store and information hub for consumers wanting to fight over©\consumption of a wide range of use©and©\toss items, such as plastic bags, disposable waterbottles, paper towels and more. A catalyst for change, the company has been instrumental in spawning the reusables movement, and with the adoption of a more inclusive brand identity, the transition from Reusablebags.com to Reuseit.com will coincide with a redesigned website launch in May.
The site ReusableBags.com will still exist as part of Reuseit.com¡¯s information network along with other sites designed to raise awareness and educate on issues such as waste©\free lunches. Reusablebags.com was instrumental in thrusting the plastic bag issue into public consciousness in 2003 and is credited with launching the reusable shopping bag movement.
Reuseit.com and Verde PR will focus on the following objectives: increasing sales and awareness around the store¡¯s house brand and proprietary line of innovative products and continuing to position Reuseit.com as the principal thought leader in the reusable movement, supplying its customer base with the best tools and information on how to consume less.
¡°Working in tandem with Verde will result in increased brand awareness and recognition of our company¡¯s legacy as the leading source for reusable products and thought leadership,¡± said Vince Cobb, founder, Reuseit.com.
Reuseit.com is known for its grassroots approach to inspiring consumers toward more sensible, conscious consumption of disposable items. By effectively packaging the problems and offering strategic, pragmatic solutions to over©\consumption, Reuseit.com continues to be an important catalyst in the reusables movement.
About Reuseit.com & Reusablebags.com
Recognized as a leader and innovator, Reuseit.com won Green America¡¯s prestigious Green Business of the Year in 2007 and their Longtime Leadership award in 2009. A trusted source, the company is a BizRate Circle of Excellence Gold Honoree and was recognized in 2009 as one of Inc.¡¯s 500 Fastest Growing Companies. The company has been featured hundreds of times including major media outlets such as the Wall Street Journal, New York Times, USA Today, ABC News and Vogue. Reuseit.com is an authentic, triple©\bottom©\line company, supporting Fair Trade Practices and donating one percent of all sales to environmental causes through 1% For the Planet. To date, Reuseit.com has empowered its 200,000 customers to eliminate 850,000,000 use©\and©\toss items. Read more about the company¡¯s vision http://www.reusablebags.com/vision.php and follow @Reuseit_Store on Twitter.
About Verde PR & Consulting
Verde PR & Consulting is a full©\service public relations, marketing, branding, and consulting agency, with an emphasis in new media and corporate social responsibility. Verde¡¯s clients are in the adventure©\based outdoor, bike and snowsports industries, as well as the health and wellness and natural grocery markets.
http://www.verdepr.com and @VerdePR on Twitter.
Craig Randall | Verde PR & Consulting | firstname.lastname@example.org | 970.764.7474