LoyaltyOne Appoints Vice President, Adds Four Team Leaders to Support Expanding Roster of International Clients

Zak Stambor

TORONTO (April 8, 2010) - LoyaltyOne Consulting today announced the promotion of Dennis Armbruster to the newly created position of Vice President, plus the addition of four senior-level executives, as it bolsters its ranks following the signing of four major clients this year.

LoyaltyOne Consulting, a leading expert in customer loyalty strategies, designs customized solutions for Fortune 1000 brands. With almost 30 years of experience, its services include loyalty program design, CRM strategy development and industry benchmarking.

The staff expansion represents a doubling of LoyaltyOne Consulting`s senior team in the past six months and follows closely the addition of client relationships with Tim Hortons, BMW Finance Canada and Scottrade. All were signed within the past two months and join a client list that includes Walgreens, Ulta Beauty, JPMorganChase, VISA International, BBVA Bancomer and New York & Co., among others.

Dennis Armbruster, who had served as Managing Partner at LoyaltyOne Consulting since December 2008, will oversee the team and lead the development of innovative loyalty strategies for LoyaltyOne Consulting clients around the globe. With more than two decades of experience consulting companies in the retail, financial services, airline, hospitality, telecommunications and pharmaceutical sectors, Dennis is an expert in customer loyalty strategy.

"We are truly excited by the expansion of our team," said Bruce Kerr, President of LoyaltyOne U.S. "These additions answer the growing call for LoyaltyOne Consulting`s talent and expertise."

Reporting to Dennis in their new roles will be:

To further support its bench of talent, LoyaltyOne Consulting is actively looking to add two partners, one of whom will head its retail practice and the other to oversee its financial services practice. When these hires are complete, it will bring the LoyaltyOne Consulting team to 20 people.

"The promotion of Dennis, along with the addition of these loyalty experts, solidly positions us to meet head-on the unparalleled demand for quality marketing strategies," Bruce Kerr continued. "We are confident that our services will distinguish our clients from their competitors, enabling them to thrive in an environment where both consumer demand and choices are at their peak."

About LoyaltyOne Consulting
With more than 28 years of experience, LoyaltyOne Consulting is comprised of a group of internationally recognized practitioners who develop and design customer loyalty strategies for Fortune 1000 clients. LoyaltyOne Consulting offers a variety of solutions that include customer strategy development, loyalty program design, customer experience design, industry benchmarking, custom research, in-house workshops and training seminars. More information is available at www.loyalty.com or by calling 1-888-515-8515

About LoyaltyOne
LoyaltyOne is a global provider of loyalty strategy and programs, customer analytics and relationship marketing services. Its roster of clients includes leading businesses and brands in multiple sectors such as retail, banking, manufacturing, government, natural resources and utilities. LoyaltyOne businesses include Canada`s AIR MILES Reward Program - North America`s premiere coalition loyalty program, COLLOQUY, Precima, LoyaltyOne Consulting and Direct Antidote. LoyaltyOne`s industry-leading Associates, practical experience and proven capabilities set the benchmark of thought leadership in the loyalty marketplace. Toronto-based LoyaltyOne is an Alliance Data company. For more than 30 years, Alliance Data has helped its clients build more profitable, more loyal relationships with their customers. For more information, visit www.loyalty.com.

Tim Sansbury tim@jzmcbride.com or
Lisa Biank Fasig lisa@jzmcbride.com


Customer analytics, Loyalty business model, loyalty program, Management consulting, Relationship marketing