Build the right connections for same-day shipping, retailer says

BuySeasons’ Terry Rowinski, vice president of operations, will speak at the Internet Retailer Conference about the steps retailers need to take to get orders out the door the same day they are received from customers.

Paul Demery

To satisfy consumer demand for quick deliveries of online orders, retailers must take several steps to ensure their fulfillment and shipping operations run at peak performance. With the right mix of logistics systems and advantageous contract terms with package carriers, retailers can compete with fast deliveries even in peak seasons, says Terry Rowinski, vice president, operations, at BuySeasons Inc., a retailer and wholesaler of party supplies and costumes.

Rowinski will talk about how BuySeasons runs a highly seasonal direct-to-consumer business with customers that demand next-day and Saturday deliveries, in a session entitled Pushing the envelope with same-day shipping.

He’ll discuss the logistics execution systems and business processes required to support a successful shipping operation. And he’ll explain how crucial it is to work out beneficial contracts and shipping execution strategies with parcel carriers.

“Retailers should learn how to leverage their carriers’ value-added services and operational capabilities to minimize cost and maximize efficiency in shipping operations,” says Rowinski, who will be joined in his presentation by Tim Sailor, principal of logistics consulting firm Navigo Consulting Group.

Why the editors asked Terry Rowinski to speak:
Given BuySeasons’ seasonal demand, Terry Rowinski has become an expert in quick order fulfillment. He is responsible for BuySeasons` domestic and international supply chain, logistics, digital and traditional print manufacturing operations, and its customer service. Terry has held management positions at McHugh Software (RedPrairie), Kohl`s Department Stores and Exel Logistics/DPWN.


Full details about the conference and registration information are available at IRCE2010.com.




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