ATG Lead Performance Helps Local, Vertical Publishers Deliver Quality Leads and Track ROI

Katie Evans

Product enhancements, integrated solution introduced at Marketplaces 2010

SAN DIEGO, Mar 23, 2010-- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier provider of commerce solutions, today announced the availability of ATG Lead Performance, an integrated solution that enables local and vertical directory publishers and interactive agencies to profitably deliver leads - and prove the value of those leads - to their advertising customers. The announcement was made today from Marketplaces 2010, a conference focused on innovation in the local vertical media industry.

ATG Lead Performance currently helps hundreds of global online directories, publishers, marketers, and interactive agencies confidently grow their cross-channel ad revenue by connecting, tracking, recording, and qualifying phone leads from each unique ad listing or campaign. Now available as a single, integrated solution, ATG Lead Performance includes enhancements and additions announced today including a new Call Menu feature to help qualify and route leads from Call Tracking numbers, and a new best-of-breed Click to Chat application to provide live assistance to both consumers and advertisers.

"Statistics show that searches for local products and services exceeded out-of-market searches by a wide margin in 2009. As vertical publishers and interactive agencies seek to capitalize on that growing local online advertising market, it`s critical for them to identify the highest converting ad vehicles and channels, to convert more online traffic into leads, and to measure lead quality and conversion," said Ryan Hoppe, Marketplaces 2010 speaker and director of product marketing for ATG`s line of business optimization solutions. "With ATG Lead Performance, publishers now have a quick, easy, integrated solution to optimize lead performance by converting more traffic into verifiable leads, acquiring and retaining more advertisers, and monetizing premium ad packages including pay-for-performance models."

The new Call Menu feature allows advertisers to route each call tracking number through a customizable menu that helps qualify lead disposition, score leads, and split leads into multiple destination numbers. This feature enables vertical publishers to increase advertiser loyalty and ad revenue by demonstrating ad performance by segment, while delivering more qualified leads, greater ROI, and a valuable, more targeted interactive-voice-response (IVR) solution.

ATG`s new Click to Chat solution, acquired from InstantService in January 2010, allows vertical publishers to improve lead performance by cost-effectively, and at just the right moment, engaging online consumers who are looking for local products and services. For instance, Boat Trader(R) uses Click to Chat to acquire and support its private party sellers.

Boat Trader is the premier buying and selling resource for marine dealers, private party sellers, and consumers. The organization relies on ATG Lead Performance to increase the rate of online shopper-to-buyer conversions, and to help advertisers track the effectiveness of delivered leads. The solution also provides Boat Trader`s dealers with a 360 degree view of every in-bound phone lead, to help prove performance and enable re-marketing to increase lead closes.

"We work hard to assist our dealers in all areas of their business and especially in improving the impact of their advertising investment," said Courtney Chalmers, Brand Manager for Boat Trader. "ATG Lead Performance helps our dealers track their advertising performance, connect with prospective buyers in real time, and close more business. That kind of value proposition helps keep our business sailing."

For information about ATG Lead Performance or pricing, contact sales@atg.com, or visit ATG at Marketplaces 2010.

About ATG

A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world`s premier brands maximize the success of their online businesses. ATG Commerce is the commerce platformand business user application solution top-rated by industry analysts for powering highly personalized, efficient and effective e-commerce sites. ATG`s platform-neutral optimization services can be easily added to any Web site to increase conversions and reduce abandonment. These services include ATG Recommendations and ATG`s live help services, including ATG Click to Call, and Instant Service live chat. ATG is headquartered in Cambridge, Mass., with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com.

2010 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG`s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG`s business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov.

SOURCE: Art Technology Group, Inc.


Tucker Walsh, 617-386-1159



Matter Communications for ATG
Marci J. Hait, 978-499-9250 x238


advertising, business, Communication, Electronic commerce, online advertising