Digital music retailer eMusic.com has named Lee Nadler chief marketing officer. Nadler’s 20-year career includes digital marketing, branding, e-commerce, web development and direct marketing experience.
Digital music retailer eMusic.com Inc. has named Lee Nadler chief marketing officer.
Nadler will be responsible for adding and retaining club members and overseeing eMusic’s worldwide marketing and business development operations. He will report to Danny Stein, president and CEO of eMusic, No. 153 in the Internet Retailer Top 500 Guide (a PDF version of the company’s financial and operating profile can be ordered by clicking on its name).
Prior to eMusic, Nadler was founder and CEO of Sherpa Marketing Inc., a marketing consulting firm, where he worked closely with brands including BMW North America LLC, Yahoo Inc. and CNNMoney.com. He also was president and CEO of Digital Pulp, a web development firm. In 1996 he was part of the original team that formed online display advertising group DoubleClick.
“Lee’s branding experience is formidable and his background in digital marketing and e-commerce make him an excellent fit for eMusic,” Stein says. “As we expand our catalog and our audience, Lee will help us refine the eMusic experience to existing and new members while building the value of the eMusic club with programs and partners.”