Grand River Selected To Provide Strategic e-Commerce Solutions For The Microscope Store, LLC.

Zak Stambor

Leading web design specialists chosen by one of the largest online microscope reseller to enhance customer experiences.

Ann Arbor, Mich., January 25, 2010 - Ann Arbor-based web developer Grand River today announced it has been selected to redesign and develop e-Commerce sites for online microscope reseller, The Microscope Store, LLC. Grand River Vice President and Founder Scott Robertson made the announcement.

The Microscope Store, LLC, one of the largest online Microscope re-seller in the world, selected Grand River to develop new information architecture and a robust, open source e-commerce platform. In addition, Grand River will develop new configuration tools which assist users in building their own Microscopes.

"We are thrilled to be working with the Grand River team as both technical and creative teams have far exceeded our expectations,” said Charles Crookenden, CEO, The Microscope Store, LLC. “They have worked hard to understand our business in order to resolve some complex navigational and design issues. At the same time, they have firmly, but tactfully, guided us when we needed direction. More than that, the project is on time and they are a delight to work alongside on what is, nothing less than, the foundation for our future."

Grand River will leverage e-commerce platform vendor Magento, utilizing their Enterprise Edition to create new and robust open-source e-Commerce platforms for the company.

“We are excited about being chosen by The Microscope Store, LLC to support, enhance their e-commerce sites and customer’s experiences,” said Robertson. “We believe there’s a tremendous opportunity to develop their site, which we feel will ultimately result in improved site functionality and increased sales.”

The enhanced site, www.microscope.com, is expected to launch in Spring 2010. Budget for the contract was not disclosed.

About Grand River
Grand River is an industry leading web design and development company, specializing in e-commerce solutions for retailers and manufacturers. Strategically headquartered in Ann Arbor, Michigan, Grand River focuses on designing, building and implementing transactional-based web sites for mid-tier retailers and manufacturers. For more information about Grand River or its services, please call 734.913.8000 or visit www.thegrandriver.com.

Jason Brown
Principal, PublicCity PR
16284 Birwood Ave.
Beverly Hills, MI 48025


PublicCity PR is also very social:


business finance, Online retailers, Online shopping, Technology Internet