Zak Stambor , Managing Editor
World`s largest hotel group chooses StrongMail for customer email communications platform
Redwood City, Calif., January 05, 2010 – StrongMail, a leading provider of online marketing solutions for email and social media, today announced that it was selected by IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)], the world`s largest hotel group by number of rooms, to provide the company with the platform through which its marketing and transactional email streams can be delivered.
In addition to InterContinental® Hotels & Resorts, IHG owns such recognized hotel brands as Holiday Inn®, Holiday Inn Express®, Crowne Plaza®, Hotel Indigo®, Staybridge Suites® and Candlewood Suites®. Across all of its brands, IHG manages more than 640,000 guest rooms in nearly 100 countries and territories around the world. IHG is also home to the world`s largest hotel loyalty program, Priority Club® Rewards, with 47 million members worldwide.
IHG will utilize StrongMail to manage and deliver email communications to its large and expanding customer base. From one StrongMail system, IHG will now be able to centrally manage and coordinate all of its email streams, including email newsletters, promotional campaigns and event-triggered messages such as reservation confirmations, reward balance requests and password resets.
"Delivering relevant messages that are both anticipated and valued by our recipients is a top priority, and StrongMail will enable us to do that more effectively and efficiently," said Steve Sickel, Senior Vice President, Distribution and Relationship Marketing at IHG. "Not only does StrongMail give us complete control over our sending environment, it will provide integration capabilities for delivering highly personalized and targeted messages."
By switching from outsourced email service providers for its marketing and transactional email to StrongMail`s solution, IHG will be able to increase the relevancy of its messages via a tighter integration with customer data and backend systems.
"IHG is known for providing its customers with exceptional service, and by selecting StrongMail, they will now be able to better extend this well-earned reputation to their email communications," said Bill Wagner, executive vice president of business operations at StrongMail. “IHG is another great example of a world-class company that understands the value of investing in a powerful and effective email solution for connecting with customers on their terms.”
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world`s largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, nearly 4,400 hotels and over 640,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® and also manages the world`s largest hotel loyalty programme, Priority Club® Rewards with 47 million members worldwide.
IHG has 1,500 hotels in its development pipeline, which will create 140,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group`s holding company and is incorporated in Great Britain and registered in England and Wales.
IHG offers information and online reservations for all its hotel brands at http://www.ihg.com/ and information for the Priority Club Rewards programme at http://www.priorityclub.com/. For the latest news from IHG, visit our online Press Office at www.ihg.com/media
About StrongMail Systems, Inc.
StrongMail’s online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail’s clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.
Eastwick Communications for StrongMail Systems