1-800-Flowers.com Enhances Retail Experience With AT&T

Zak Stambor

1-800-FLOWERS.COM Will Implement Remote Call Center Initiative to Expand Customer Service Offerings

NEW YORK, Dec. 15, 2009 -- AT&T;* is helping 1-800-FLOWERS.COM INC. (FLWS), the world’s leading florist and gift shop, streamline the online customer experience with AT&T; Hosting and Application Services. Under a two-year renewed contract, 1-800-FLOWERS.COM will expand its use of AT&T;’s hosting and voice services to facilitate efficiencies across its online business, customer service operations and retail locations nationwide.

AT&T;’s hosting services facilitate consistent access and improved performance of 1-800-FLOWERS.COM`s critical business applications to help streamline online ordering, processing and product distribution. AT&T; hosts the applications in Internet Data Centers (IDCs) to help protect against intrusion and support ongoing security. By using AT&T;`s IDCs, 1-800-FLOWERS.COM has the benefit of an optimal hosting environment for all Web, data and e-business applications along with the ability to independently control and manage applications.

As the company expands its customer service operations, AT&T; will begin hosting 1-800-FLOWERS.COM’s call center equipment for its newly-deployed home agent call center initiative, which will allow representatives to service customers remotely. AT&T; will also continue to provide advanced toll-free calling services for 1-800-FLOWERS.COM, helping to ensure high-quality customer service, order processing and communications among retail and remote call center locations.

"Due to the seasonal nature of our business, it is critical that we are able to provide consistent, top-quality customer service and efficient order processing on a daily basis and also during our busiest seasons,” said Steve Bozzo, CIO for 1-800-FLOWERS.COM. “AT&T;’s solution further enables us to quickly process orders and helps ensure an optimal customer shopping experience online and in our retail stores.”

About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is the world’s leading florist and gift shop. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com), was listed as a Top 50 Online Retailer by Internet Retailer in 2006, as well as 2008 Laureate Honoree by the Computerworld Honors Program and the recipient of ICMI’s 2006 Global Call Center of the Year Award. 1-800-FLOWERS.COM offers the best of both worlds: exquisite arrangements created by some of the nation’s top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from its Fresh From Our Growers® collection. As always, 100% satisfaction and freshness are guaranteed. The Company’s BloomNet® international floral wire service provides (www.mybloomnet.net) a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably.

The 1-800-FLOWERS.COM, Inc. “Gift Shop” also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl&Co.;® (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May® confections brands (www.fanniemay.com and www.harrylondon.com); wine gifts from Ambrosia® (www.ambrosia.com) and Geerlings&WadeSM; (www.geerwade.com); gift baskets from 1-800-BASKETS.COM® (www.1800baskets.com) and DesignPac® gifts (www.designpac.com); Celebrations® (www.celebrations.com), a new premier online destination for fabulous party ideas and planning tips Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

About AT&T;
AT&T; Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T; operating companies – are the providers of AT&T; services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T; is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T; offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T; U-verseSM and AT&T; │DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T;’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T; again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T; Inc. and the products and services provided by AT&T; subsidiaries and affiliates is available at http://www.att.com.

© 2009 AT&T; Intellectual Property. All rights reserved. AT&T;, the AT&T; logo and all other marks contained herein are trademarks of AT&T; Intellectual Property and/or AT&T; affiliated companies.

Additional information about AT&T; Inc. and the products and services provided by AT&T; subsidiaries and affiliates is available at http://www.att.com. This AT&T; news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.facebook.com/ATT to discover more about our consumer and wireless services or at www.facebook.com/ATTSmallBiz to discover more about our small business services.

For more information, contact:
Alyson Cavalere
AT&T; Corporate Communications
Office: (617) 267-8223
E-mail: acavalere@attnews.us


1-800-Flowers, AT&T, Carle Place, New York, Floral wire service