Meijer Selects APT`s Test & Learn Management System

Zak Stambor

WASHINGTON, D.C. – November 3, 2009 – Applied Predictive Technologies, Inc. (APT) announced today that Meijer, a mass merchandising retailer and pioneer of the “one-stop shopping” experience, has signed an agreement to license APT`s Test & Learn Management System.

Meijer chose to license APT’s Test & Learn Management System after a four-month pilot and found that APT’s software suite allowed them to quickly and efficiently make better decisions and drive significant bottom-line value.

A number of leading national food/drug/mass retail companies rely on APT’s enterprise software solutions to support business actions across a range of key issues, from marketing and merchandising to capital expenditures and operations.

"Meijer has a strong history of innovation in the retail industry and is renowned for the outstanding service it provides both to customers and the broader community,” said Patrick O’Reilly, President and COO of APT. “We are pleased to expand our partnership with Meijer to enhance strategic decision-making and drive long-term growth for the company.”

About Meijer
Meijer is a Grand Rapids, Michigan-based retailer that operates 190 supercenters throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As the inventor of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com.

About Applied Predictive Technologies
APT is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT`s Test & Learn software, including Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe`s, Victoria`s Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. For more information, please visit www.predictivetechnologies.com.


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