United Football League Launches UFL Store at www.GetUFL.com

Katie Evans

RUTHERFORD, N.J.--10-Aug-09--The United Football League announced its online retail store, www.GetUFL.com, will launch today, Monday, August 10(th). The UFL`s e-commerce launch is in advance of the League`s press conferences next week in Las Vegas, San Francisco, Orlando and New York to announce team names, unveil "Premiere" season uniforms and commence ticket sales. Team merchandise will be available next week after each team name is revealed.

UFL`s online store, managed in conjunction with PAID Inc. (OTC Bulletin Board: PAYD), will offer licensed products including but not limited to custom authentic jerseys, replicas, shirts, hats, player practice gear, accessories and novelties.

"From our initial announcement, fans have been asking for UFL-licensed merchandise and we are proud to fulfill this request with our new online store at www.GetUFL.com," said Frank Vuono, COO of the UFL. "Our online store is another exciting way for our fans to connect with the UFL. We will be launching the site with some key products and will expand the selection as we head into the `Premiere` season."

About PAID, Inc.

PAID, Inc., publicly traded under the ticker PAYD, is a one-stop brand management and marketing resource to music, entertainment and sports personalities and organizations, and offers AuctionInc(TM) online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce. Known for quality and customer service, PAID offers turnkey online, mobile, social media and traditional marketing campaigns, as well as award-winning video & film production, VIP ticketing, web site design, merchandising, ecommerce and fan community management programs.

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company`s cash flow, competition, celebrity programs, business development efforts, technology availability and cost of materials and other risk factors. Factors that could cause actual results to differ materially are discussed in the Company`s most recent filings with the Securities and Exchange Commission.

About The UFL

The UFL was developed to fulfill the unmet needs of football fans in major markets currently underserved by professional football by providing a high quality traditional football league comprised of world class professional football players. The UFL will serve the communities with pride, dedication and passion, and uphold a leadership role in the development of football worldwide. The UFL will provide every fan with an affordable, accessible, exciting and entertaining game experience. Scheduled to debut in October 2009, the UFL`s headquarters is in New York, N.Y. and has satellite offices in Jacksonville, Fla. and Rutherford, N.J. The UFL is led by Commissioner Michael Huyghue, COO Frank Vuono and is being funded by a consortium of investors including UFL Founder Bill Hambrecht, Tim Armstrong, Bill Mayer and Paul Pelosi. For more information on the UFL and how to purchase tickets for the UFL`s "Premiere" season, please visit www.ufl-football.com. For group ticket sales, please call 877.UFL.2009.


Rachel Gary

(973) 477-8439


Julie Shepherd
(815) 479-1833



business finance, Paul Pelosi, Sports, United Football League