GSI Commerce and Turner Sports Announce Multiyear NASCAR E-Commerce Extension

Katie Evans

gsi interactive to Redesign NASCAR Web Store for 2009 Holiday Season

KING OF PRUSSIA, Pa., July 29, 2009 – GSI Commerce Inc. (Nasdaq: GSIC), a leading provider of e-commerce and multichannel solutions, today announced a multiyear extension and expansion of its e-commerce agreement with Turner Sports, in partnership with NASCAR. Under the agreement, GSI will continue to provide Turner Sports and NASCAR with e-commerce technology, fulfillment, customer care, catalog services and interactive marketing services, including e-mail.

“Everything we do at NASCAR is focused on delivering the very best for our fans. From the best racing in the world to world-class, NASCAR-licensed products. For years, GSI has played a big part in delivering for our fans as NASCAR.COM Superstore offers the widest selection and deepest collection of NASCAR Driver products found anywhere in the world. Starting with customer service and any other metric you would want to measure, GSI delivers,” said Paul Brooks, senior vice president of NASCAR and president of NASCAR Media Group.

In addition to e-commerce services, the agreement extends a full complement of marketing services provided by gsi interactivesm, GSI’s digital agency. Marketing services include paid search marketing, comparison shopping engines, affiliate marketing, display advertising, emerging media, and e-mail services powered by e-Dialog, GSI’s e-mail marketing subsidiary. gsi interactive will also complete a full redesign of the NASCAR Web store, which is expected to launch before the 2009 holiday season. gsi interactive’s usability team recently took its lab on the road to conduct a comprehensive, onsite usability study with more than 50 NASCAR fans at the Dover International Speedway in Dover, Del. Data from the study will be used in conjunction with the redesign and to craft future e-commerce strategies for the NASCAR business.

“The Turner relationship presented NASCAR as GSI’s first professional sports opportunity more than six years ago. Our relationships with Turner and NASCAR are highly valued at GSI as they continue to be collaborative partners. Our goal has always been to continue to provide cutting-edge e-commerce services and products to the passionate NASCAR fans,” said Bob Liewald, executive vice president of Merchandising for GSI.

GSI has agreements to manage the Web stores for all of the major professional sports leagues in the U.S., which includes NASCAR, NHL, Major League Baseball, the NFL and the NBA. Major League Soccer is managed through GSI’s relationship with Baseball Advanced Media.


The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America`s premier sports. NASCAR is the No. 1 spectator sport – holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 different languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three national stock car series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), the Grand American national series, four regional series, and one local grassroots series, as well as two international series. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in New York, Los Angeles, Charlotte, N.C., Concord, N.C., Conover, N.C., Bentonville, Ark., Mexico City, and Toronto.

About GSI Commerce

GSI Commerce® (www.gsicommerce.com) is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform’s components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactivesm and e-Dialog Inc. (www.e-dialog.com).

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.


GSI Commerce, Inc.

Kelly Henry

Director, Corporate Marketing
Fax: 610.265.2866



business, Dover International Speedway, International Speedway Corporation, Sports, United States