QWASI Selects Keynote to Monitor SMS Text Messaging and Test Mobile Internet Services

Don Davis

 Keynote Mobile Application Perspective (MAP) Monitors Performance and Availability of SMS Services for one of the Largest Multimedia Retailers in the World

 Keynote Mobile Interactive Testing Environment (MITE) Makes QA Testing Easy for Mobile Web Applications QWASI Created for Multimedia Retail

SAN MATEO, Calif., - April 20, 2009 - Keynote® Systems (Nasdaq: KEYN), the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, today announced that QWASI, a leading mobile marketing company providing cross market interactive solutions, has selected two Keynote solutions for monitoring and testing its services: Keynote Mobile Application Perspective® (MAP), which monitors SMS service, and Keynote Mobile Interactive Testing Environment™ or MITE™, which offers interactive testing and validation of mobile content.

“We selected Keynote because it was very flexible in its monitoring approach and methodology, allowing us to conduct testing on our own terms,” explained Dave Geipel, COO and co-founder of QWASI. “We also liked the fact that Keynote specializes in network monitoring and is a publically traded company.”

Keynote’s first-of-its-kind SMS monitoring service was created to meet growing industry demand for a solution that offers increased visibility into the performance, availability and delivery of messages sent via Common Short Codes. MITE is the industry’s first desktop testing tool that allows mobile developers to interactively test and validate mobile content over the Internet or live carrier networks across more than 1,600 mobile device profiles. Users benefit from the end user perspective MITE offers right from the desktop.

QWASI uses the Keynote solutions to test and monitor a service it runs for one of the largest multimedia retailers in the world. The service includes a mobile transaction system that allows customers to use their mobile phones to purchase products that the company sells on cable television. The service also delivers daily text message alerts to customers about new products on their mobile phones. Customers have the option to purchase these products by clicking on the phone number to call, texting in the product ID or clicking on a URL to make a purchase over the mobile Web.

“We use Keynote Mobile Application Perspective to monitor the performance of our SMS text messaging systems to keep uptime as high as possible to meet service level agreements,” said Geipel. “The solution tests our SMS service using different types of handsets across four major wireless carriers from two different locations in the U.S. several times an hour. The service initiates a message from the mobile handset, which travels through our aggregator, applications and then back through the aggregator and to the handset. This gives us an accurate representation of the user experience. If Mobile Application Perspective receives no response or a slow response, it triggers an alert to QWASI’s engineers, who can then immediately troubleshoot the problem.”

QWASI uses Keynote MITE to perform QA testing for its mobile Internet applications. Geipel said, “When we create a WAP site (mobile Web site) for one of our clients, we use MITE to test that it works with more than 1,600 devices, each of which has a different form factor, operating system and content compatibility.”

“We’re pleased to help QWASI optimize the performance and availability of its SMS services and perform QA testing on its mobile Web sites,” said Vik Chaudhary, vice president of product management and corporate development at Keynote “By using Mobile Application Perspective for SMS performance monitoring and MITE for mobile Web site testing, QWASI can be confident that the end-user experience for its SMS services and mobile applications will be world-class.”

About Keynote

Keynote Systems (Nasdaq “KEYN”) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customers’ online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX.

Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 3,000 measurement computers and mobile devices in over 240 locations around the world. Keynote’s 2,800 customers represent top Internet and mobile companies including American Express, Dell, Disney, eBay, E*TRADE, Expedia, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon, Vodafone and YouTube.

Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at 1-800-KEYNOTE.


QWASI, Inc. is a leading mobile solutions provider of interactive applications for over 10,000 clients across the US. The company powers mobile marketing campaigns and services utilizing SMS (text messaging), MMS, WAP and iPhone applications. The company makes complexity simple with mobile marketing, social marketing, mCommerce (mobile commerce), private label mobile search tools, click-to-chat, click-to-text, Mobile IM (MIM) applications, customized alerting and real estate mobile marketing services for Fortune 1000 business. QWASI powers over 1.3 million real estate listings, 1.5 million mobile ads and mobile alerts each day. The company can be reached online at http://www.qwasi.com or phone at 877-74-QWASI.

Keynote, The Internet Performance Authority, Perspective and Customer Experience Rankings are registered trademarks and The Mobile and Internet Performance Authority and True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2009 Keynote Systems, Inc.

Editorial Contacts:
Dan Berkowitz, Keynote Systems, (650) 403-3305,


Electronic commerce, Internet search engines, Keynote Systems, Mobile content, Mobile technology