Chelsea & Scott Implements CWSerenade & CWValueCard

Katie Evans

Westboro, MA - March 30, 2009 - MICROS-Retail, a division of MICROS Systems, Inc. NASDAQ: MCRS), and leading provider of retail technology for the specialty and general merchandise retail industry, is pleased to announce that Chelsea & Scott, the well-known direct marketer, and an existing customer of MICROS-Retail’s Fry Open Commerce Platform (OCP), completed its successful implementation of CWSerenadeTM and CWValueCard® on March 20, 2009. The addition of the new solutions at Chelsea & Scott makes this the first MICROS-Retail customer utilizing Fry’s OCP for its eCommerce sites and CWSerenade™ Java Order Management for call center and fulfillment.

Chelsea & Scott, Ltd. has enjoyedmore than 20 years of success marketing quality products to parents of infants and children through its catalogs One Step Ahead and Leaps And Bounds, and through its websites www.onestepahead.com and www.leapsandbounds.com.

“Our legacy system could not provide the functionality or ease of use we required,” stated Matt Alberts, Director of Information Technology at Chelsea & Scott. “We selected MICROS-Retail CWSerenade as it gives us the ability to streamline our business process and eliminate pain points in day-to-day operations. Since it uses Java and SQL Server, it integrates easily with other solutions.” Alberts and his team performed the integration.

“We’re known for providing high quality merchandise, and our Website and call center need to provide that same quality experience,” stated Linda Lomax, Vice President of Integrated Marketing for Chelsea & Scott. “The call center interface is so easy to use, that we were handling all our own calls with normal volume by day two. Training now takes hours instead of days.”

Chelsea & Scott also went live with its first gift card solution, MICROS-Retail’s CWValueCard. The stored value card replaces its popular gift certificates. In April, Chelsea & Scott will begin to use MICROS-Retail CWData™ and Analytics which uses business intelligence to analyze performance.

The IT staff is comfortable supporting Chelsea & Scott’s mission critical functions using solutions exclusively from MICROS-Retail. “They have been in direct commerce longer than we have,” Alberts says. “They speak our language. When I met the MICROS-Retail staff, I sensed their commitment to maintaining a true partnership. I am confident that they will provide any support we might need going forward.”

“We are pleased that Chelsea & Scott recognizes the value in our end-to-end eCommerce solutions,” stated John Gularson, Managing Director of MICROS-Retail. “We look forward to a strengthening partnership, as we continue to support its growing technology needs.”

About Chelsea & Scott

Chelsea & Scott Ltd, parent company of One Step Ahead and Leaps and Bounds, specializes in high-quality, hard-to-find products for babies and children. Founded by two parents who wanted the best for their own children, Chelsea & Scott rigorously pre-tests its products and also designs many unique toys and parenting solutions.

About MICROS-Retail

MICROS-Retail, the retail solutions division of MICROS Systems Inc. (NASDAQ: MCRS), is the leading provider of comprehensive, best in class solutions for the worldwide retail and direct markets, enabling merchants to deliver on the customer experience while optimizing operational efficiency across all channels. MICROS-Retail offers a full suite of solutions in a choice of deployment options. Java technology, rich functionality, support flexibility and successful experience in demanding environments explain why hundreds of retailers around the world rely on MICROS-Retail to strengthen their businesses and deliver results. MICROS-Retail solutions are installed in over 33,000 stores in 10 countries. MICROS-Retail analytic solutions process data at a corporate level for an additional 60,000 stores. MICROS-Retail customers include over 340 premier companies such as Aeropostale, Barney’s New York, The Finish Line, Ritz Camera, IKEA, The Limited, Nike Retail, Payless ShoeSource, Polo Ralph Lauren, Bare Escentuals, Tween Brands, Staples, Starbucks Coffee, Talbots, Guess, Peruvian Connection, Omaha Steaks, and Timberland.


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