Katie Evans , Managing Editor, International Research
Acxiom Adds New Mobile Marketing Dimensions to Deliver High-Performance, Targeted Mobile Marketing Programs and Integration with Email Channel
MIAMI, Mar 16, 2009 -- Companies searching for effective ways to reach customers in an increasingly competitive marketing environment have new answers in two mobile marketing solutions unveiled today by Acxiom(R) Corporation (Nasdaq: ACXM) at the Marketing Sherpa Email Summit in Miami.
The first solution, Acxiom Impact-X(TM) Mobile, powers targeted opt-in mobile marketing programs. Unique in its ability to integrate InfoBase-X(R) consumer data and client data, the solution delivers highly targeted, triggered and lifecycle SMS messages. It can also integrate with short code programs, deploy downloadable handset applications and manage mobile web content. These capabilities simplify the consumer response process and allow marketers to effectively bridge programs from mobile to online where further consumer action can be taken and response measured.
The second is the newly announced Mobile Messenger functionality within the Acxiom Impact-X(TM) platform. Responders to email campaigns can now input their mobile number to an email and trigger the automated delivery of mobile coupons or SMS text reminders about upcoming events and promotions. This new functionality integrates the power of mobile marketing into any Impact-X Email campaign, delivering the right message at the right time and location to increase response and boost marketing performance.
In today`s economy, where companies demand maximum results from invested marketing dollars, the mobile channel packs promising, powerful results. "Recent consumer surveys have shown that, on average, mobile marketing campaigns are showing remarkable response rates ranging from 2% to more than 20%," said Tim Suther, Acxiom`s senior vice president for multichannel marketing services. "This high response rate, combined with a low cost of delivery, represents a highly effective channel for marketers."
Acxiom is no stranger to the mobile channel, having developed marketing solutions for leading casino entertainment companies. The opt-in mobile marketing programs developed for these clients enable their entertainment properties to deliver personal offers and content to guests` mobile devices. Guests opt in by sending a text message and then receive special offers on show tickets and dining during their visit - when and where the offers are most relevant to them. This enhances the customer`s experience while enabling the companies to use perishable inventory and boost their bottom line.
"The ability to provide contextual offers to opt-in customers can be a key driver of response," said Josh Herman, Acxiom digital marketing innovation leader. "With the capabilities of Impact-X Mobile, marketers have the ability to boost response by making highly relevant information and offers available to their consumers."
A global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.
Acxiom and InfoBase-X are registered trademarks of Acxiom Corporation. Acxiom Impact-X is a pending trademark of Acxiom Corporation.
SOURCE: Acxiom Corporation
Acxiom Corporate Communications
Shane Sharp, 501-252-2195