Avatar New York Awarded Project from Urban Clothing Retailer Jimmy Jazz

Katie Evans

Avatar New York, Award-Winning Web Design and Technology Firm awarded JimmyJazz.com’s front-end technology and design project for Full-Feature Urban Fashion Site

BROOKLYN, NY - [February 18, 2009] - For the latest in hip-hop and urban trends, people look to Jimmy Jazz for the hottest sneakers, clean-lined styles, and most up-to-date street fashions. Jimmy Jazz offers the name brands that women, men and kids shop and now award-winning web design and technology firm, Avatar New York, has been awarded the technology and design project for JimmyJazz.com, giving even more accessibility to this east coast based upscale urban wear chain with over 65 stores. The site will highlight Jimmy Jazz’s cool urban aesthetic with complimentary features that promote street-savvy lifestyles.

Any fashion aficionado will tell you that it’s not just the clothes and sneakers you wear, it’s the attitude you carry. Avatar New York is set to build not only a customized e-commerce site carrying all the latest in footwear, hoodies, tees, jeans, outerwear and accessories, but JimmyJazz.com will have many features to keep people connected with urban lifestyle through new media.

With a blog section that promises to keep readers informed about fashion trends, music icons, and the most relevant news stories, Avatar New York is collaborating with the retailer to make JimmyJazz.com that go-to site for all things media, entertainment, news, and fashion. Avatar New York will also customize a Jimmy Jazz video player where viewers can watch recent in-store events, fashion and lifestyle content.

David Wachter, VP for ecommerce for the specialty retailer, had this to say about Avatar New York, “We went through an exhaustive search for the right web design and technology group to collaborate with on this exciting and very ambitious project. We found “best in class” with Avatar New York, and look forward to partnering with them on an award winning web site.” Avatar New York is proud to be creating a green-produced site for JimmyJazz.com, as they were recently accredited by the Green-e Marketplace. Being awarded this opportunity, Avatar New York has yet again proven its broad ability to provide excellent design and technology services to suit the needs of not only an online retailer, but the growing community it hopes to create online and out in the streets.

The web-store and lifestyle section are expected to be launched in spring 2009.

About Avatar New York
“The Art of Internet Technology” - Avatar New York is a privately held Internet Design and Interactive agency, specializing in Website Design and Interactive Digital Marketing initiatives. With expertise in Design, E-commerce, Content Management Systems, and site promotion, Avatar New York seamlessly partners with advertising agencies, marketing and corporate in-house departments delivering strategic sites and online marketing initiatives. For more information, visit http://www.avatarnewyork.com.

About Jimmy Jazz
Based in Brooklyn, New York, Jimmy Jazz 65+ stores are well known throughout the eastern United States for over 20 years. They offer uniquely inspired original streetwear, accessories and shoes with high energy and style.

Stores feature premier lifestyle brands including Ed Hardy, Laguna Beach, Timberland, Monarchy, Adidas Originals, Creative Recreation and DC Shoes, to name a few. They receive merchandise daily from vendors who are creating the hottest styles and colors, providing and ever-changing showcase of the newest fashion available for men, women, and kids.

For more information and further details, please visit the Jimmy Jazz website at www.JimmyJazz.com.


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