Panasonic Taps Bazaarvoice Ratings & Reviews & BrandVoice To Improve Conversion and Customer Satisfaction

Katie Evans

User-generated product reviews are immediately available to shoppers at www.panasonic.com and on major retail sites where Panasonic products are sold

Austin, Texas – February 9, 2009 –
Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, announced that Panasonic has launched the Bazaarvoice social commerce platform with Ratings & Reviews and will launch BrandVoice in order to help shoppers confidently make the best purchase decisions at www.panasonic.com and leading retail sites around the web. Now consumer electronics shoppers can easily access the authentic product opinions and real world experiences of their peers as they research the best Panasonic product to meet their individual needs.

New and existing Panasonic customers can contribute and browse user-generated reviews directly at www.panasonic.com, the ultimate destination for information about Panasonic products. Panasonic will also make these reviews available to shoppers at other leading retail sites through Bazaarvoice’s new BrandVoice service that syndicates user-generated content from the manufacturer to leading retail sites. Either way, shoppers benefit from immediate access to user-generated content that is directly relevant to their purchase.

In addition to giving consumers access to authentic word of mouth on Panasonic products, the leading manufacturer is also carefully analyzing reviews to inform its product development teams about the features that customers love, as well as the ones that could be improved. Panasonic is also responding directly to its customers through tagged expert reviews, and plans to tailor future email and point-of-service marketing campaigns around the top-rated products that shoppers love.

“We’re totally committed to delivering the best experience to Panasonic shoppers. This means providing access to the user-generated product reviews that they want – and really listening to what they have to say about our products in return,” said Jeremy Dalnes, vice president of eCommerce, Panasonic. “Bazaarvoice offers a turnkey solution for social commerce that delivers proven benefits to our customers, our brand and our channel partners. We couldn’t be happier in our investment in the customer voice.”

“Nearly 80% of shoppers seek out product reviews when researching a purchase, making reviewers some of the most influential customers that a company can have,” said Brett Hurt, founder and CEO of Bazaarvoice. “With Bazaarvoice, Panasonic is able to power its direct sales channels with authentic user-generated content that is proven to increase conversion rates, lower return rates, and improve brand loyalty – and then syndicate out this content to achieve voiceshare and these same benefits at its retail partner sites.”

The Bazaarvoice social commerce platform provides Panasonic with customizable hosted Ratings & Reviews technology, reliable and accurate content moderation, dedicated client services, and seamless integration with over 30 leading eCommerce partners. BrandVoice seamlessly integrates Panasonic’s own ratings and reviews with existing ratings and reviews on participating retail sites drawn from over 300 market leaders in 15 industries.

BrandVoice features product matching between the manufacturer and retailer; syndicated content that matches the look and feel of the retail site; and complete analysis on usage and results.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic`s U.S. marketing, sales, service and R&D; operations. Panasonic is pledged to practice prudent, sustainable use of the earth`s natural resources and protect our environment through the company’s Eco Ideas programs. Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.

About Bazaarvoice
Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews™, Ask & Answer™, and Stories ™ deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.

Bazaarvoice was named to the 2007 Red Herring Global 100 and 2006 Red Herring Top 100 lists and received the 2006 and 2008 ClickZ Marketing Innovation of the Year awards. Bazaarvoice currently serves over 325 eCommerce leaders including Borders, Dell, Macy’s, Office Depot, Inc., Overstock.com, PETCO, P&G;, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, Paris, and Singapore. For more information, please visit the company’s Web site at www.bazaarvoice.com, read the blog at www.bazaarblog.com, or email info@bazaarvoice.com.


Electronic commerce, Online shopping, Panasonic, Toughbook, Web applications