Cotswold Outdoor Selects Coremetrics for Web Analytics

Paul Demery

Windsor, UK., January 27, 2009 – Cotswold Outdoor has selected Coremetrics, the leading provider of online marketing and business optimisation solutions, to provide real-time, actionable data around its eCommerce strategy to increase revenue and customer engagement. Cotswold Outdoor is a retailer with one of the most comprehensive ranges of outdoor clothing and equipment in the UK and an award winning web site.

Following a competitive pitch, Coremetrics Analytics™ was chosen to deliver comprehensive behavioural data and measure customer interactions across Cotswold Outdoor’s website and online marketing activity. The data will be used to adapt campaigns and content in order to drive acquisitions, boost average order values and increase brand loyalty.

Michael Austin, Online Marketing Manager at Cotswold Outdoor, comments: “We needed to replace our free analytics tool with a more powerful and flexible technology. Coremetrics Analytics gives us reliable and consistent data that we can adapt easily to fit our needs. This enables us to make informed and confident decisions to optimise our online marketing activity and drive sales. Online is a key channel in our business and ensuring that all customer visits are maximised is essential.”

Richard Sheppard, VP and General Manager, Coremetrics EMEA added: “Cotswold Outdoor understands the benefits of the powerful data that Coremetrics Analytics provides. With customers increasingly turning to the web to make purchasing decisions and increased competition online, the ability to deliver relevant, targeted content is crucial for any retailer competing in the turbulent market.”

Online customer behavioural and contextual data covering every visitor’s lifetime is uniquely captured by Coremetrics. Stored as LIVE (Lifetime Individual Visitor Experience) Profiles, Coremetrics can provide the most up-to-date and actionable insight in the industry.

About Coremetrics
Coremetrics is the leading provider of online marketing and business optimisation solutions. Its products help businesses increase revenues and find and retain their most profitable customers by maximising every online interaction. More than 1,500 online business sites globally, transacting more than $15 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimise their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated precision marketing applications, including search engine bid management, email targeting and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognised by industry analysts and thought leaders, and in 2008 was named to Deloitte`s Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from 3i, Accel Partners, FTVentures, and Highland Capital Partners. Coremetrics Europe is headquartered in Windsor, Berkshire and corporate headquarters is located in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.co.uk or call 01753 272 220.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit http://www.coremetrics.co.uk/company/privacy.php.

For more information please contact:
Louise Greeves / Nina Howse
Midnight Communications
Tel: 01273 666200
Email: coremetrics@midnight.co.uk


Analytics, business, Internet marketing, marketing, web analytics