Lawrence Brothers Supermarkets selects KSS Retail for real-time price modeling and optimization

Katie Evans

FLORHAM PARK, N.J.-Jan. 29, 2009-KSS Retail, a leading provider of retail price optimization solutions, announced today that Lawrence Brothers IGA, operators of supermarkets throughout West Texas and New Mexico, has selected KSS Retail for real-time price modeling and optimization. Using the self-learning modeling capabilities of KSS Retail, Lawrence Brothers will provide its merchandising team with the ability to quickly and accurately model, forecast and optimize pricing and promotions.

"Our goal is to provide our customers with value and service," said Jere Lawrence, president of Lawrence Brothers. "We chose KSS Retail for several distinct reasons. The price optimization tool they are providing us is intuitive, self-learning and one that we`ll be able to use in our daily work-flow to better serve our customers. Additionally and critically important, their current retailer customers are very happy with the KSS Retail optimization system and are achieving strong, bottom-line results."

Lawrence Brothers joins a growing list of retailers who have recently selected KSS Retail for price optimization, including Spartan Stores, Raley`s, Associated Food Stores Salt Lake, Cumberland Farms, United Supermarkets, and Lunds and Byerly`s.

"Lawrence Brothers is a family-owned business that is successful due to their focus on serving their consumers," said Lance Jacobs, chief executive officer of KSS Retail. "By placing the KSS Retail optimization solution in the hands of their merchandising team, they will be able to model their pricing and promotional decisions to ensure that they are achieving their objectives. We are excited to have them as our newest customer and look forward to their success in leveraging price modeling and optimization."

KSS Retail is a leading provider of price optimization with the only real-time, self-learning price optimization solution for the grocery, chain drug, convenience, general and on-line retail markets.

About Lawrence Brothers

In 1929, J.M. Lawrence opened a grocery store in Sweetwater, Texas. The store was called Piggly Wiggly, which, during its time, was part of the largest retail grocery franchise in the United States. Over the years, J. M. Lawrence, and later his sons, and grandsons, operated stores throughout West Texas and New Mexico. In 1986, the names of the grocery stores were changed to Lawrence Brothers IGA. In addition, several stores were added to the retail grocery franchise under the name of "Fiesta Foods." Today, the Lawrence Brothers IGA stores combine the power of a national chain with the atmosphere of a family run business. http://www.lawrencebrothers.net/about_us/about_us.html

About KSS Retail

KSS Retail is a leading provider of price optimization solutions for the grocery, convenience, chain drug, general and on-line retail industries. Retail merchants use KSS Retail software to accurately model, forecast and optimize retail prices for regular and promotional pricing by using an intuitive, fast, merchant-friendly tool that integrates price modeling and optimization into the daily work-flow of a merchant. KSS Retail price optimization customers consistently achieve improved market share, sales and profit growth, and enhanced competitive positioning. For more information, visit www.KSSRetail.com, or contact Lyle Walker at (972) 733-0465, or at Lyle.Walker@KSSRetail.com. For media inquiries, contact Roy G. Miller at (903) 422-5117, or at rmiller@rgmcomms.com.

KSS Retail, U.S. Headquarters
25-B Hanover Rd, Suite 201
Florham Park, N.J. 07932
(972) 733-0465


Grocery store, optimization, Program optimization, Retailing, Supermarket