Golfsmith Innovates with Live Chat Service

Katie Evans

AUSTIN, TX and SEATTLE, WA.- Golfsmith International Holdings, Inc. (Nasdaq: GOLF) today became the first golf and tennis specialty retailer to offer a Live Chat service online. With technology from InstantService, this addition comes just in time for the key holiday shopping season.

In addition to the best brands at the best prices, shoppers can now get quick, personal assistance with Live Chat online at Golfsmith.com. Golfsmith’s Live Chat service is expected to bolster customer satisfaction and loyalty, increase sales through improvements in conversion and reductions in shopping cart abandonment, and reduce call volumes.

"We’re proud to be the first golf and tennis retailer to offer Live Chat," said Martin Hanaka, chief executive officer of Golfsmith. "This comes at a very important time when shoppers are looking for great convenience and service. Now we can leverage the expertise of our call center associates to help our guests with anything and everything they want for the holidays directly through Golfsmith.com. It’s yet another way we are bringing innovation to life for our golf and tennis guests.”

“This is a very exciting milestone for Golfsmith. Adding chat signifies the company’s commitment to delivering a great online experience for their customers,” said Mike Lande, CEO of Instant Service. “As so many of our other retail customers have learned, using live chat effectively not only provides a more responsive and consistent shopping experience online, but can also significantly increase your top line. It’s no longer a nice-to-have; it’s quickly become a must-have for retailers and Golfsmith is leading the way.”

For more information about the company, please visit www.golfsmith.com.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ:GOLF) is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 72 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

About InstantService

InstantService, Inc. is a leading SaaS provider of customer communication technologies for online businesses and contact centers. InstantService offers an integrated suite of live chat, email management, knowledge base, web site analytics and lead capture solutions to increase sales and enhance customer service. InstantService’s hosted software application easily integrates with existing ecommerce and CRM systems, facilitating valuable relationships between companies and their customers - the first step of customer relationship management. Over 350 companies trust InstantService`s scalability, security and performance including Charter Communications, VeriSign, H&R; Block, Spiegel, McAfee, REI and Ritz Interactive. To learn more about InstantService, visit http://www.instantservice.com to chat with a representative.

Cautionary Language
Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-K, filed March 6, 2008 under the caption "Risk Factors."

Golfsmith Intl.
Matt Corey, 512-821-4883

Jodi Sorensen, 206-856-4202


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