iPerceptions Appoints Len Emmick as Vice President of Global Sales

Katie Evans

Technology industry veteran brings 20 years experience in worldwide sales to iPerceptions team

NEW YORK, NY – November 19, 2008 –– iPerceptions Inc. (TSX.V:IPE), a leading provider of web-focused Voice of Customer analytics, announced today that Len Emmick has been appointed vice president of global sales. Mr. Emmick joins iPerceptions with 20 years of executive leadership and sales experience at Air2Web, Infinium Software and Honeywell, among others. At iPerceptions, he will lead the company’s sales team and drive continued revenue and customer growth for its innovative technology solutions that help brands tune in to the voice of the customer in order to understand and improve the online customer experience.

“Len is a seasoned leader with a deep understanding of the needs and goals of Fortune 1000 companies, especially when it comes to mobile, CRM and business intelligence,” said Jerry Tarasofsky, president and CEO of iPerceptions. “We’re pleased to attract an executive of Len’s caliber to our team, and we’re very confident that he will provide us with the guidance and insight we need to continue our rapid growth while making sure that our customers continue to achieve extraordinary results.”

Mr. Emmick has a proven track record of success in building teams that have delivered hundreds of millions in business value. Prior to joining iPerceptions, Mr. Emmick served as senior vice president of sales at mobile marketing company Air2Web. Under his guidance, the sales organization posted significant year-over-year revenue growth for 5 years running while expanding throughout North America, Europe and Asia.

“Over the course of my career, I’ve met with hundreds of companies who want do a better job of engaging with their customers – but they have no idea how to get there,” said Mr. Emmick. “iPerceptions gets inside the hearts and minds of customers to understand the ‘why’ behind behavior. It is a powerful value proposition, and one that strongly resonates across verticals and geographies. I’m very excited to join the iPerceptions team in this period of rapid growth to give companies the intelligence they need to isolate and resolve the issues negatively impacting satisfaction and sales.”

Prior to Air2Web, Mr. Emmick previously served as vice president of sales for Infinium Software, where he was responsible for sales and sales operations personnel. While at Infinium, he negotiated and coordinated domestic and multinational deals, as well as developed and managed the company’s reseller channel. He was integral in successfully launching Infinium’s CRM suite, and was acknowledged as a top performer in each of the 5 years preceding Infinium’s acquisition by SSA Global Tech. Mr. Emmick has also held key sales roles at Honeywell and IES where he was again recognized for his top results. He holds a Bachelor degree in mathematics from the University of South Florida.

About iPerceptions
iPerceptions is one of North America`s leading web-focused Voice of Customer analytics providers. Its webValidator Continuous Listening solution and Proprietary iPerceptions Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions` clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, LG Electronics, Toshiba, Choice Hotels International, BMW and Monster Worldwide. iPerceptions has offices in New York, Toronto, Montreal and London, UK.


Customer analytics, Customer experience, Honeywell, Sales, Voice of the customer