Pacific Sunwear Implements Dematic at New Automated Distribution Facility

Katie Evans

Innovative Conveying, Sorting and Put to Light Order Fulfillment Solution Helping Leading Specialty Retailer Increase Operational Efficiencies.

Grand Rapids, Mich. (Oct. 14, 2008) - Dematic Corp., the world’s leading supplier of logistics automation solutions, systems and service, announced that Pacific Sunwear of California, Inc. (Nasdaq:PSUN), a leading specialty retailer of everyday casual apparel, accessories and footwear, has installed an automated material handling system from Dematic for the company’s new distribution center located in Olathe, Kansas.

PacSun implemented Dematic’s C-L series of motorized roller conveyors, the new FlexSortTM SL sorter, and a Put to Light order fulfillment system for a fully integrated, intuitive and intelligent system, all from a single source. Dematic’s totally integrated warehouse control system provides sophisticated order fulfillment, material flow control, comprehensive incident management, maintenance management and advanced performance analysis capabilities. This fully integrated software system is the core of the material handling system. Accessible via Dematic’s web based portal from anywhere on PacSun network it provides users with a view of all vital system information at one glance.

An advanced Incident Management system alerts operators to any event that inhibits the material flow through the PacSun system. A Performance Management solution provides full warehouse performance analysis capabilities for continued optimization.

PacSun needed a vendor that could deliver a complete solution that would accommodate up to 93 packers imultaneously and help PacSun support the company’s newest retail concept, ‘one thousand steps’, a specialty footwear store chain targeted toward customers seeking fashion forward footwear. According to Kirk Williams, PacSun’s Director of DC Operations, Dematic came in and delivered a solution to PacSun in roughly half the time it would normally have taken. Dematic was one of the few companies that fully understood our business objectives and could deliver the solution on our tight timeframe, Said Williams. Dematic’s leading edge technology with their C-L series conveyor and FlexSort SL sorter, combined with their many years of experience will give PacSun the tools we need to get the most out of our supply chain.

PacSun had a very tight schedule, with vendor selection, a new building being built, Dematic’s newest technologies installed, testing, and go live all within 9 months. PacSun worked with Sedlak, distribution consultants, designers and systems integrators, to help design the facility and select the right vendor to meet PacSun’s needs. Sedlak provided project management support throughout the process.

According to Patrick Sedlak, vice president of Sedlak, PacSun’s new distribution center called for specific, highly automated material handling systems. Our innovative design coupled with Dematic’s advanced technology makes this new facility exactly what PacSun needs to meet their business goals.

The PacSun project showcases almost the entire Dematic product suite and draws particular attention to the value of the software portion of the solution. This software system brings all thecomponents together into a synchronous solution that is raising the benchmark for a warehouse control system and sets the new standard for the industry," said Rob Bork, Dematic’s VP Business Development and Sales. We’re very excited about working with PacSun as this site highlights a complete solution that includes our C-L series conveyor, FlexSort SL sliding shoe sorter, put to light picking, and the full complement of our system management software to manage all of it.

About Pacific Sunwear of California, Inc. - Pacific Sunwear is a leading lifestyle specialty retailer rooted in the youth culture and fashion vibe of Southern California. The Company sells casual apparel with a limited selection of accessories and footwear designed to meet the needs of teens and young adults. As of August 2, 2008, the Company operated 815 PacSun stores and 123 PacSun Outlet stores for a total of 938 stores in 50 states and Puerto Rico. PacSun`s website address is www.pacsun.com

About Dematic Corp. - Dematic Corp is the world’s leading supplier of logistics automation solutions, systems and service. Dematic provides integrated material handling solutions that incorporate process improvements, material flow technologies, controls, and software to reduce operational costs, maximize productivity, and optimize supply chain performance. For over 70 years, Dematic has proven to be a competent single source supplier that engineers, manufactures, implements and life cycle supports the core material handling technologies required to operate effective logistics solutions. A global company with operations in 22 countries, Dematic’s North American engineering/manufacturing headquarters is in Grand Rapids, Michigan, with 18 customer sales/engineering/service offices. Prior to adopting the DEMATIC name, the company was known as Rapistan. For more Dematic information, visit www.dematic.us.

CONTACT: John Clark, Dematic Corp.
(616) 913-7287


logistics, Logistics automation, Material handling, Warehouse control system, Warehouses