Borders Adds Bazaarvoice Ratings & Reviews to Borders.com

Katie Evans

Bazaarvoice to infuse the customer voice into the Borders.com online shopping experience

Austin, TX (June 30, 2008) –
Bazaarvoice, the worldwide leader in hosted social commerce applications that drive sales, today announced that Borders® has rolled out Bazaarvoice Ratings & Reviews™ on its new eCommerce site-Borders.com. Borders selected Bazaarvoice to help create a compelling and interactive online experience that incorporates authentic and credible user-generated reviews on books, music, DVDs, and more. Now shoppers can simply go to www.borders.com to read opinions on the products they intend to purchase and share their impressions on everything Borders has to offer. Over the next few months, ratings and reviews will also be available to shoppers in stores as the retailer makes the new Borders.com accessible on existing computer kiosks in its superstores nationwide.

“When you walk through a Borders store, you quickly realize that customer conversations are an essential part of the shopping experience,” said Kevin Ertell, senior vice president of e-business for Borders Group, Inc. “Our goal with the new Borders.com is to bring the bookstore experience to life online, and Bazaarvoice plays a key role by allowing us to infuse the voices of our customers and our staff throughout the site via customer, staff and expert reviews. Bazaarvoice was the clear choice for Borders.com based on their best-in-class services and products, and we are very excited about working together to ensure that Borders shoppers are able to make informed purchasing decisions.”

Borders is promoting the new ratings and reviews functionality through a new www.borders.com/ratings splash page that provides tips on writing a stand-out review alongside a featured review from one of their most helpful reviewers. The www.borders.com/ratings URL is printed on all packing slips to encourage shoppers to take full advantage of this new functionality.

“Borders is taking the lead on educating shoppers about how to write great reviews – and how to shop based on reviews,” said Bazaarvoice founder and CEO Brett Hurt. “In promoting Borders.com and the new ratings and reviews capabilities to members of its Borders Rewards customer loyalty program, which now number more than 26 million, Borders is helping create a new eCommerce experience – one focused around customers’ needs, goals and opinions.”

Bazaarvoice is committed to building cutting-edge products that turn the customer voice into measurable business results. Its industry-leading offerings, including Bazaarvoice Ratings & Reviews™ and Bazaarvoice Ask & Answer™, combine customizable hosted technology, reliable and accurate content moderation, advanced analytics, and expert client services to deliver maximum return on social commerce investments. Through Bazaarvoice Radius, marketers can also access a full range of eCommerce, interactive services, and advertising offerings that are interoperable with Bazaarvoice’s award-winning social commerce applications to extend the value and impact of their user-generated content.

About Borders Group, Inc.
Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE: BGP), is a leading retailer of books, music and movies with more than 28,000 employees worldwide. Through its subsidiaries, the company operates more than 1,100 stores primarily under the Borders® and Waldenbooks® brand names and recently launched Borders.com for online shopping. For more information, visit www.borders.com/aboutus.

About Bazaarvoice
Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews™ and Ask & Answer™ deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.

Bazaarvoice was named to the 2007 Red Herring Global 100 and 2006 Red Herring Top 100 lists and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 200 eCommerce leaders including Borders, Dell, Macy’s, Office Depot, Inc., Overstock.com, PETCO, P&G;, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX, and offices in London, Paris, and Singapore. For more information, please visit the company’s Web site at www.bazaarvoice.com, read the blog at www.bazaarblog.com, or email info@bazaarvoice.com.


Borders Group, Commerce, Online retailers, Online shopping, social commerce