Internap Launches New Digital Asset Management Tools for CDN

Don Davis

Innovative CDN service provides online tools to manage a library of video and digital advertising assets through an integrated web-based platform

Atlanta, GA - June 19, 2008 - Internap Network Services Corporation (NASDAQ: INAP), a global provider of end-to-end Internet business solutions, announced today the launch of its Digital Asset Management (DAM) Tools for CDN, a new component of its robust Content Delivery Network (CDN) suite of services. This enhanced content delivery and digital asset management system provides organizations with extensive video and digital advertising assets a comprehensive platform for managing and delivering these assets via Internap’s global CDN.

Weiss Research, Inc., one of the largest, most reputable sources of global investment information, is using Internap’s CDN to deliver audio and video presentations to clients. They recently added Internap’s digital asset management tools to store and maintain their growing library of video content and attach digital announcements and advertising for individual pieces of content and targeted audiences.

Internap’s Digital Asset Management Tools for CDN provide:

• A comprehensive, simple-to-use interface for storing, delivering and maintaining digital video and advertising content
• The ability to assign metadata to describe media and define and display shows on multiple video channels
• The facility to submit RSS feed information to destination sites such as Yahoo and Google
• Integration with the Internap’s transcoding services and support for Adobe® Flash® players or XML for use with legacy players
• The ability to associate advertising properties with content channels or point to third-party ad servers to deliver advertising creative
• The ability to generate pre- and / or post-roll and banner campaigns delivered directly through the Internap MediaConsole® for Advertising
• Management of ad campaigns according to the highest CPM value – maximizing ROI
• Instant access to advertisement reporting; tracking impressions and click-throughs for each ad campaign

According to ABI Research, the global market for digital asset management solutions exceeded $330 million in 2007 and is forecasted to grow to over $1 billion by 2013 . Internap’s CDN and digital asset management tools are a part of this growing market enabling businesses to store, organize, retrieve and distribute their exploding volume of digital media files.

For more information, please visit www.internapcdn.com.

Executive quote

“Streaming video over the Web has revolutionized how business and government organizations reach their target audiences and our robust CDN technology is at the forefront of this movement,” said James P. DeBlasio, president and chief executive officer at Internap. “The integration of digital asset management tools into our suite of Internet business solutions enables companies to leverage interactive video content and digital advertising to foster stronger relationships with customers and generate new revenue streams online.”

Analyst quote

“We are looking forward to taking interactive, digital content to the next level and we see the combination of Internap’s CDN and their new Digital Asset Management Tools helping us do just that,” said Bruce Rigdon, chief information officer for Weiss Research. “Internap’s integrated solution allows us to serve our clients better through compelling video content delivered and managed by Internap.”

“While many media companies are inclined to use multiple vendors to build their online video services, companies that want to use video for marketing or other communications needs may not want the complexity and cost of such systems,” said Jim Davis, senior analyst of networks and media for Tier1 Research. “There is a growing need in the market for platforms that combine content management and distribution capabilities into a unified offering.”

About the company

About Internap

Internap is a leading Internet solutions company that provides The Ultimate Online Experience™ by managing, delivering and distributing applications and content with unsurpassed performance and reliability. With a global platform of data centers, managed Internet services, a content delivery network (CDN) and content monetization services, Internap frees its customers to innovate their business and create new revenue opportunities. More than 3,700 companies across the globe trust Internap to help them achieve their Internet business goals. For more information, visit www.internap.com.

Internap “Safe Harbor” Statement

Certain information included in this press release constitutes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical facts, including, among others, statements regarding the performance of our products, business strategy, projected levels of growth and projected costs, are forward-looking statements. Those statements include statements regarding the intent, belief or current expectations of Internap and members of our management team, as well as the assumptions on which such statements are based. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that actual results may differ materially from those contemplated by forward-looking statements. Other important factors that may affect Internap’s business, products, results of operations and financial condition include, but are not limited to: our ability to sustain profitability; our ability to respond successfully to technological change; the availability of services from Internet network service providers or network service providers providing network access loops and local loops on favorable terms, or at all; failure of third party suppliers to deliver their products and services on favorable terms, or at all; failures in our network operations centers, network access points or computer systems; and our ability to protect our intellectual property.

Our Annual Report on Form 10-K/A, Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K and other Securities and Exchange Commission filings discuss the foregoing risks, as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. We undertake no obligation to revise or update any forward-looking statement for any reason.

Contact details
Internap press contacts:
Katie Eakins / Wanda Soler

Internap investor contact:
Andrew McBath

Related links


Content delivery network, Digital asset, Digital media, Information technology management, Mass media