Multi-Channel Direct Marketing Retailer Selects Newly Released Sage ERP X3 version 5

Paul Demery

Pittsburgh, PA - January 31, 2008 - Adonix, a Sage company and provider of leading enterprise resource planning (ERP) solutions to mid-market companies, today announced that A.M. Leonard, Inc. selected the newly released Sage ERP X3 Distribution suite version 5.

Located in Piqua, Ohio and employing over 120 people, A.M. Leonard is a 123 year-old family-owned company that provides professional grade-quality products to the Horticultural Industry. A.M. Leonard is a leading multi-channel direct marketer specializing in horticultural tools and supplies for nursery workers, landscapers, foresters, arborists, and contractors. In addition, the company also operates a consumer catalog Gardener¡¯s Edge, a retail offering geared toward the serious home gardener (www.gardenersedge.com). A.M. Leonard is a leader in innovation and has remained in the forefront of providing unparalleled customer service. Their industry exclusive account manager program provides extended services that have provided cost effective and timely solutions tailored to meet the individual needs and goals of each customer.

According to Barry Gertner, IT Director for A.M. Leonard, the company chose Sage ERP X3 for several reasons, including:

¡ñ A productive 4GL Integrated Development Environment that enables the company to adapt the software to its own specific business rules and conditions without making programming changes,
¡ñ A fully-integrated design and database that ensures data integrity and ¨C coupled with forward/backward audit trails ¨C help prevent and reduce anomalies, ¡ñ Intuitive business intelligence tools, including a user portal, dashboards and report writing capabilities that provide instantaneous access to key company data, allowing management to quickly react to changing business conditions, and ¡ñ Integrated CRM (customer relationship management) functions that provides a 360-degree instantaneous view of customers (including from the financial side), an aid efficient management of the customer database, as well as organize and track their various marketing campaigns.

¡°The ability to modify an application for our own specific needs is not something that is common of the software systems for our industry,¡± said Gertner. ¡°With Sage ERP X3¡¯s development environment we¡¯ll be able to quickly adapt the system to our business model, instead of changing the way we do business to conform to the software.¡±

Additionally, A.M. Leonard will gain stronger e-commerce functionality by implementing Sage Xtend, a suite of e-business tools that facilitates the management of sophisticated web storefronts in sync with the core enterprise management system, without the need for heavy programming or custom development. Sage ERP X3 seamlessly provides the web storefront with an extensive back office (customer identification, pricing, inventory checking, order processing, etc.) while Xtend will allow A.M. Leonard to build an appealing ¡°point-and-click¡± interface for web users.


Accounting software, British brands, ERP software, supply chain management, Technology