AnytimeCostumes.com Relies on Mirror Image Internet to Ensure Optimal Website Performance amidst High Traffic Holiday Surges

Don Davis

TEWKSBURY, MA – October 29, 2007 – Mirror Image® Internet, a leading provider of content delivery solutions powered by a patented global network, announced today that AnytimeCostumes.com , a year-round source for costumes and party supplies, is leveraging its Global Content Caching solution to reliably deliver online content and ensure website stability during peak traffic periods. Most notably, Mirror Image is supporting an average of 26 million website requests, per day, in this peak Halloween holiday season.

AnytimeCostumes.com is a one-stop costume shop with a large selection of adult and children’s costumes, costume accessories, theatrical make up, wigs, beards, props and holiday decorations. Family owned, the company began in 1975 as a retail party and costume store on Long Island. In 1999 the business expanded to the Internet and opened an online store and moved into a large warehouse to support the growing online merchandise. The online store has allowed AnytimeCostumes.com to grow its business internationally.

In the Spring of 2007, AnytimeCostumes.com experienced site delays and content problems. Typically, the Web site would average about one million page views per month. During peak holiday periods, August-December, the site averaged millions of page views per day. The company began to look for a way to effectively manage its website content during rapid traffic surges and to take a load off its server. Based on a positive referral, the company selected Mirror Image’s Global Content Caching solution to provide much needed support to AnytimeCostumes.com. The solution offloads processing and protects Web sites from traffic spikes by leveraging Mirror Image’s global Content Access Point® (CAP) network to ensure the best performance.

This week alone, Mirror Image’s vast, reliable network allowed AnytimeCostumes.com to withstand a traffic surge stemming from a Halloween fashion show segment on NBC’s The Today show as well as Regis & Kelly’s morning show. As a result, AnytimeCostumes.com experienced a more than 200 percent boost on the site with no delays or slowdown in content delivery.

“Being able to ensure website activity through peak times is critical to the success of any business with an online presence,” said Gustav Vik, President and Chief Executive Officer of Mirror Image. “The customers that visit AnytimeCostumes.com expect that the site will be functioning at its highest capacity and we are excited that our unlimited global capacity and patented network can aid in sustaining the company’s online business during the busy holidays and year-round.”

Mirror Image`s Global Content Caching solution cost-effectively delivers content and accelerates the user experience. It offloads processing and protects Web sites from traffic spikes by leveraging its global Content Access Point® (CAP) network to ensure optimal performance. With broad content support and an unsurpassed cache hit ratio, this solution bypasses Internet congestion and trims Web site processing costs to reliably serve static and dynamic content to users worldwide.

“Mirror Image has been a great asset to our business,” said Meredith Abraham, Executive Vice President and Co-Founder of AnytimeCostumes.com. “The company maintains our Web site reliability and keeps us up and running even through the highest traffic surges. Our problems have been eliminated and we are able provide the best service to our customers - regardless of the season.”

About Mirror Image Internet

Mirror Image® Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company’s track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.

Recognized by Internet Retailer magazine as the 2007 Vendor Leader in the Content Delivery Network Category, and EContent magazine as one of the 100 “Companies That Matter Most” in the digital content industry, Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image was founded in 1997. For additional information, please visit www.mirror-image.com or call +1 866 374 4113.


Communication, Content delivery network, Internet, Mirror, Networks