iCrossing Selected as Search Agency of Record by bebe stores, inc.

Don Davis

Combined Retail Expertise and Proprietary Bid Management Platform to Drive Sales and Brand Visibility

SCOTTSDALE, Ariz. – October 22, 2007 – iCrossing, a global digital marketing company, has been selected as search agency of record by leading fashion retailer bebe stores, inc. (Nasdaq: BEBE). As search agency of record, iCrossing will develop and implement bebe’s natural and paid search campaigns to drive sales and increase visibility of the bebe brand. In combination with iCrossing’s world-class search marketing services and retail expertise, bebe will utilize the company’s proprietary bid management and campaign analytics platforms to optimize an integrated search marketing program.

"iCrossing demonstrated a deep understanding of the challenges that retailers face," said Barbara Wambach, CAO, bebe stores, inc. "We chose to partner with iCrossing based on their strong balance of retail experience, solution-focused technology and account management talent."

iCrossing’s proprietary bid management platform is built to meet the specific challenges retailers face, including managing dynamic inventory and pricing, as well as seasonal price fluctuations. Key features of iCrossing’s bid management platform include:

Brand pattern recognition. Allows iCrossing to inform clients on relationships between brand related keywords and more general product, service or interest related keywords;

Consumer purchase behavior analysis. Time analysis from first click to purchase and time from last click to purchase all provides insight into the time it takes for a consumer to make a purchasing decision and considerations made during this cycle;

Demand driven budget management. Enables iCrossing to understand client inventory and market demand and work with clients to plan for inventory volume decisions to balance e-commerce and in-store inventory.

“bebe serves a young, hip, digital-savvy audience," said Jeffrey Herzog, founder and CEO, iCrossing. "With this online investment, and iCrossing’s combined retail expertise and advanced technology, we will ensure that bebe continues to engage and inform their customers with the relevant information they are looking for."

About iCrossing Inc.
iCrossing Inc. is the largest independent global digital marketing company. Through its operating units – flagship digital marketing agency iCrossing, user and brand experience agency Proxicom, U.K.-based search and social marketing agency Spannerworks, and marketing technology provider Sharp Analytics – the company combines world class digital marketing services with innovative digital marketing technologies to connect global brands with their customers. iCrossing Inc.’s clients include Travelocity, Toyota and 40 of the Fortune 500 including The Coca-Cola Company, General Motors and DuPont. Headquartered in Scottsdale, the company has 550 employees in 12 offices across the U.S. and U.K.

About bebe stores, inc.
bebe stores, inc. designs, develops and produces a distinctive line of contemporary women’s apparel and accessories, which it markets under the bebe, COLLECTION bebe, BEBE SPORT, bbsp and bebe O brand names. bebe currently operates 279 stores, of which 202 are bebe stores, 20 are bebe outlet stores, 56 are BEBE SPORT stores and 1 is a bebe accessories store. These stores are located in the United States, U.S. Virgin Islands, Puerto Rico and Canada. In addition, there is an online store at bebe.com.


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