I4 Commerce Changes Name to Bill Me Later, Inc.

Kurt Peters

Leading Payments Provider Unifies Corporate Identity Around Dominant Brand

Timonium, Md.-August 15, 2007-I4 Commerce announced that effective immediately, the company has changed its name to Bill Me Later, Inc. The new corporate name marks the culmination of years of work building a leading alternative payment service for retailers and consumers. The Bill Me Later name best reflects the company`s focus on enhancing the retail purchasing experience by enabling customers to shop without using a credit card and to be billed for their purchases at a later date.

Demand for Bill Me LaterĀ® has risen dramatically over the past few years as retailers and consumers look for simple, safe and convenient ways to shop online. According to a 2007 Cowen and Company report, Bill Me Later, the company`s lead product, is the most widely adopted alternative payments technology for the largest online retailers.

Over the past few months, Bill Me Later has expanded to include small retailers and small business. Today, Bill Me Later, Inc.`s solutions help more than 450 leading retailers to control and simplify the payment experience, capture lost sales, increase customer loyalty and maximize profits.

"Bill Me Later is the core of our company`s success and a leading brand. It is the only payments solution to meet the merchant and consumer demands for an improved payment experience," said Gary Marino, CEO of Bill Me Later, Inc. "While our name has changed, our commitment to simplifying the purchasing experience for both retailers and consumers is still the foundation of our business. We will continue to innovate, expand our offerings and deliver value to our customers."

Retailers, such as Brookstone, Zappos, Cabela`s, US Airways, and PETCO, who deploy Bill Me Later have reported higher numbers of repeat customers and increases in average order value when customers use Bill Me Later. Consumers use Bill Me Later because it is the easiest, most convenient way to shop online.

The company will continue to offer the entire Bill Me Later platform, which includes the flagship Bill Me Later payment system, Preferred Account private label financing, promotional financing options, and the new Bill Me LaterĀ® BusinessSM small business payment service.

Bill Me Later Business was announced in June 2007 to make the Bill Me Later payments solution available to retailers serving the small business market. Bill Me Later Business is the first payments service designed to help retailers meet the needs of small businesses, by simplifying the purchasing process and increasing purchasing power for the 25 million small business customers in the U.S., without requiring lengthy applications or credit cards.

About Bill Me Later, Inc.
Bill Me Later, Inc. is a technology company helping to connect leading merchants with high value customers by improving the purchase experience. Bill Me Later, Inc.`s payment and marketing technology solutions help establish and maintain trusted relationships between hundreds of top tier retailers and high value customers at the point-of-sale. The solutions are the first new payment methods since credit cards to be so broadly available within the United States. For more information, visit www.billmelater.com.

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Commerce, credit card, Online shopping, Payment, Payment systems