mPoria Announces Triple-Digit Bookings Over 3-month Period Following Launch of GoMobile!™ M-Commerce Solution

Kurt Peters

Company Gains Market Momentum with New Retail Customers & Strong Product Demand

SEATTLE, Wa., July 11, 2007 – mPoria, Inc., the leading provider of mobile commerce (m-commerce) solutions for retailers, today announced the newest list of merchants to embrace GoMobile!™ as the technology of choice to power their mobile commerce sites. GoMobile! is a turnkey m-commerce solution which enables retailers to easily and cost-effectively build, customize and monitor a commerce site for consumers on the mobile Web.

Since the April launch of GoMobile!, mPoria has increased its total customer base by more than 300%, signing over 40 new merchants in just three months. Demand for the company’s market leading technology has been driven by fierce competition and revenue pressures across the retail industry, increased consumer awareness and interest in the mobile web, and the rapidly evolving mobile commerce segment.

"We couldn’t be more pleased with progress to date,” said Dan Wright, CEO and Co-founder of mPoria, Inc. “The combination of new customer wins and existing merchants choosing to further invest in GoMobile! confirms the value proposition and promise of the mobile commerce segment. As this market continues to mature we‘ll remain focused on paving a successful path for our customers and business."

Regarded as the leading provider of mobile commerce solutions in North America by industry pundits, mPoria works closely with retailers to help them successfully market and sell to the more than 236 million wireless subscribers nationwide. The company participated in leading retail industry events to educate retail executives and senior management on emerging trends, business strategies and best practices within the m-commerce segment. Upcoming 2007 events include:
• Mobile Web Americas http://www.mobilewebexpo.com/- Experts agree that the United States is about to see the same explosive growth in mobile web users as the UK and Asia. In 2006 alone, consumers in Japan purchased more than $10 billion in physical goods from the mobile phone. Americans are more than ready for the mobile web but most retail sites are not. Think about the convenience of shopping or getting information anytime and anywhere right from your wireless phone or PDA. Early adapters to this technology have a tremendous advantage to establish themselves. Leaders on the traditional web will not necessarily be the leaders on the mobile web. Bringing together industry professional from around the world, the Mobile Web Americas 2007 Conference & Expo will help top companies find ways to improve and capitalize their business through the mobile web.
• Shop.org Annual Summit 2007 http://www.shop.org/summit07/ – This is the premier gathering of online and multichannel retailers. Featuring keynotes from the most exciting speakers in our industry, sessions for intermediate and advanced retailers, and unparalleled networking, this must-attend event puts retailers in touch with the people in the industry they need to know. Presenting at the Shop.org, mPoria will team with industry analysts and retail merchants to relate learnings, discuss trends, and share intimate knowledge to lead attendees into a very bright future.

To view a complete list of mPoria’s existing customers or to learn more about mPoria’s GoMobile! m-commerce services visit the company’s website at www.mporia.com, call mPoria Sales at 206.447.3360, or email sales@mporia.com.

About mPoria, Inc.
mPoria is the leading North American provider of mobile commerce solutions. The company builds and markets m-commerce stores for retailers, enabling them to extend their reach to the mobile channel and increase sales and customer loyalty. Retail customers include GameStop, Buy.com, TicketsNow, Cutter & Buck, and others. Wireless carrier partners include Verizon Wireless, Sprint and AT&T.; mPoria is privately owned and based in Seattle, WA. For more information email PR@mporia.com or visit the company’s website at www.mporia.com.


Hutchison 3G, Mobile banking, mobile commerce, mobile phone, mPoria