CardinalCommerce enables PayPal Mobile Checkout with leading eCommerce brands SkyMall, DVD Empire and DVD Planet

Paul Demery

CLEVELAND, OH, July 10, 2007 - CardinalCommerce, a global leader in enabling payment brands for electronic commerce, today announced partnerships with three of the Internet’s top merchants, SkyMall, DVD Empire and DVD Planet. Through the Cardinal MAX platform Cardinal has created hosted mobile shopping sites that are fully integrated with PayPal Mobile Checkout. The new service allows consumers to shop and purchase tens of thousands of products from these merchants directly from their mobile phones. Consumers can find products from these merchants by going directly to the merchant’s mobile sites, browsing through a third party-enabled mobile search engine or by texting a product keyword to 63336.

“As a multi-channel retailer, adding mobile commerce capabilities is an important component of our long term growth strategy. With the combination of over 230 million mobile phones in the U.S., 144 million PayPal accounts, and Cardinal’s easy-to-deploy solution, we felt the time was now to launch a mobile commerce site,” commented Christine Aguilera, President of SkyMall, Inc.

According to many industry experts, mobile commerce is positioned to grow exponentially over the next few years. As retailers continually look for innovative ways to reach new customers to increase sales and brand awareness it becomes increasingly important for them to engage in mobile commerce now.

The Cardinal MAX platform provides a low-cost, fast and easy solution for mobile commerce site launches in minutes. Merchants can quickly launch a mobile site by uploading keyword-linked products into Cardinal MAX. Consumers can then easily access these products through a text message search, without the hassle of navigating through an entire site. Now, instead of waiting until a potential customer is logged onto his computer, the new service allows consumers to make impulse purchases directly from their mobile phones, anywhere, at any time.

“The mobile channel is a growing area of interest, particularly for consumer brand merchants. Using Cardinal’s knowledge in enabling electronic payment brands, with our experience in mobile commerce, it is a natural fit for us and our retail partners. We are thrilled to have our customers expand beyond the eCommerce world into mobile. We believe this is the future of commerce, and we are fully committed to providing our customers with the best solution possible,” said Tim Sherwin, EVP of CardinalCommerce.

DVD Empire, ranked #215 on Internet Retailer’s Top 500, decided to roll out the PayPal Mobile offerings due to its incredible history in the eCommerce field. “PayPal Mobile’s product fits well with our customers’ love of technology, and CardinalCommerce made the transition incredibly painless. We are excited to give our customers an opportunity to use their fancy gadgets to peruse our wide DVD selection. DVD Empire is helping shape the way for Web 3.0-which we believe adds mobile into the global village the Internet already created,” commented Alicia Berry from DVD Empire.

Mark Harrill from DVD Planet, a top 100 Internet Retailer, stated that “using PayPal Mobile Checkout with Cardinal MAX was a great way for us to start testing the mobile commerce space with no upfront investment or integration. Reaching customers through this channel will provide a great way for us to increase sales and brand awareness. Furthermore, the ability to simply add a keyword with a text message allows a consumer to see a DVD they want, text in a keyword for that product and go directly to the checkout page on their mobile phone. This eliminates any need to navigate through our entire site, making impulse purchases simple.” To try PayPal Mobile Checkout today, send the following text messages to 63336 and get a list of featured products for these merchants:
o To access SkyMall, text SKYMALL to 63336
o To access DVDEmpire, text DVDEMP to 63336
o To access DVDPlanet, text DVDP to 63336

About CardinalCommerce and Cardinal MAX
CardinalCommerce Corporation is leader in enabling payment brands for both eCommerce and mobile commerce. CardinalCommerce enables payment brands such as Verified by Visa, MasterCard SecureCode, PayPal, SECURE-eBill, Bill Me Later, Google Checkout, and NetCash, (with Western Union and NACHA SecureVault coming soon) to a network of over 29,000 merchants. The Cardinal MAX mobile platform leverages our merchant network and payment brands by linking them with end users’ mobile phones through an integrated mobile platform. Cardinal`s proprietary and easily deployable technology provides consumers, merchants, credit/debit card issuers, and processors the ability to conduct authenticated Internet, wireless and mobile transactions safely and securely. Headquartered in Cleveland, Ohio, with facilities in the United States, Europe and Africa, CardinalCommerce services a global customer base.

For more information visit: www.CardinalCommerce.com.

CONTACT: CardinalCommerce Corporation
Tim Sherwin, Executive Vice President
(440) 352-8444, Ext. 101


business, mobile commerce, Mobile telecommunications, Payment systems, Wireless