Agency Selected to Spearhead Consumer Media Relations Campaign for Leading Internet Wine Service
NEW YORK - June 13, 2007 - MWW Group (www.mww.com), one of the nation’s top ten public relations firms, today announced the addition of MyWinesDirect.com, a leading online retailer of wines from small, limited production wineries, to its client roster. MyWinesDirect.com only offers hidden gems that are not nationally distributed. All wines on the site are selected by experts and approved by consumer tasting panels. For convenient shopping and gift giving, MyWinesDirect.com offers pre-selected packs of six and 12 bottles. The company currently delivers to 28 states and differentiates itself from competitors by offering complimentary shipping.
MWW Group will work with MyWinesDirect.com to expand brand recognition among its consumer audiences. Activities will include a media relations campaign targeted at lifestyle, general interest, news, travel and epicurean publications. Additionally, MWW Group will work closely with MyWinesDirect.com in the next few months to develop and execute interactive online campaigns.
“We’re very excited to partner with MWW Group. The popularity of online wine shopping is rapidly growing as states expand and consumers experience the benefits of delivery,” said Bryan Dougherty, president and CEO of MyWinesDirect.com. “Not everyone wants to be a wine expert, but everyone wants to drink great wine at good prices, and MWW Group’s understanding of that concept makes them an ideal choice for MyWinesDirect.com.”
“We look forward to helping MyWinesDirect.com achieve increased brand recognition,” stated Michael W. Kempner, president and CEO of MWW Group. “Our expertise working with leading e-commerce based businesses will benefit MyWinesDirect.com and ultimately impact its bottom line.”
MyWinesDirect.com is a leading internet wine service that currently delivers to 28 states. MyWinesDirect.com offers complimentary shipping, a 100% satisfaction guarantee, fast delivery, and a wide range of quality $8-$30 wines from around the world. Before any wine is offered for sale, it must first be tasted not only by experts, but also has to be approved by consumer tasting panels. Only the selections that are both expert and consumer favorites make it to MyWinesDirect.com, ensuring that every wine is a winner.
About MWW Group
In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention. Additionally, for the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution.
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, technology and healthcare. Headquartered in East Rutherford, N.J., MWW Group has 11 full-service offices representing national and multinational companies, including Sun Microsystems; Samsung; McDonald`s; Nikon; Bally Total Fitness; Sara Lee; Volkswagen of America, Inc. FreshDirect; Scottish Enterprise; Verizon; Oxford Health Plans; Los Angeles Community College District; The Palm Restaurants and many Fortune 1000 clients in the consumer, professional services and industrial sectors. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG). For more information on MWW Group, visit www.mww.com