Bill Briggs , Senior Editor
Behavioral Targeting is the Next Wave for eTailers to Enhance the Visitor Experience and Maximize Revenue
OREM, Utah – June 6, 2007 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that eBags has selected Omniture TouchClarity™ to tailor offers and promotions to individual shoppers-providing each individual customer who visits eBags.com with an online experience that matches his or her unique, personal interests. Integrating the behavioral targeting technology of TouchClarity with the SiteCatalyst® Web analytics platform allows eBags to automatically optimize their home page content based on identified behaviors-creating an enhanced visitor experience while driving increased revenue.
“Because we are an Internet-based company, we are 100 percent dependent on our ability to tailor offers to individual shoppers in order to maximize our revenue,” said Jon Nordmark, CEO of eBags. “Omniture TouchClarity gives us an unprecedented level of online customization. While SiteCatalyst helps us see what is happening on our site, TouchClarity will automate the delivery of targeted content to ensure each of our customers receive a highly relevant online experience.”
eBags isn’t alone in realizing the potential of developing focused and customized messages for the online channel. In a survey conducted by Forrester Research, an independent technology and market research company, on-site behavioral targeting (a.k.a. Web interaction optimization) is identified as the top technology investment most companies plan to make to support marketing activities over the next year (Forrester Research, “Marketing Technology Adoption 2006”, June 2006).
Currently, everyone who visits eBags.com receives the same home page-presenting the same merchandise-regardless of what specific products they are looking for. With TC, the company can dynamically present targeted content in real time within the home page, and across other extremely important Web pages, to different visitors. For example, they can feature luggage products to a visitor who has browsed or purchased travel-related merchandise previously, while offering a completely different homepage experience to another visitor who has historically purchased handbags or wallets. Leveraging the behavioral targeting technology of TouchClarity essentially makes the content more relevant to the customer by offering products and campaigns that reflect their personal preferences based on their anonymous behavior on the site.
“As Web-based businesses have evolved, so have the demands of the Internet consumer,” said Josh James, CEO and co-founder of Omniture. “In order to achieve the uplift in online results that organizations seek, Web-savvy marketers today are focusing on solutions that improve the relevancy of content for each of the millions of visitors they serve, from impressions to responses to revenue. TouchClarity allows companies to automatically connect visitors with their desired content and products, enhancing user satisfaction and building customer loyalty. It`s tangible proof of the era of one-to-one marketing coming to life.”
eBags is the world`s leading online retailer of luggage, handbags, business cases, backpacks and accessories for all lifestyles. With over 6.6 million bags sold, eBags features over 400 brands and 25,000 products from names such as Samsonite, Kenneth Cole, Kathy Van Zeeland, kate spade, Cole Haan, JanSport, and Nike. eBags offers over 1.1 million unbiased customer reviews and pioneering tools such as the Laptop Case Finder, the Airline Approved Carry-On Finder, and its exclusive Bagopedia to truly take the guesswork out of shopping online. eBags also hosts On the Streets, an online boutique that showcases 30-plus emerging designers and allows customers to “meet” new designers through intimate avenues that include video and personal interview Q & A. Additionally, eBags features a loyalty program where members receive special benefits that apply towards purchases. eBags.com is a part of eBags, Inc. which includes eBags UK. For more information on eBags, please visit www.eBags.com.
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com
Note on Forward-Looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and future benefits of our service offerings. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, our acquisition strategy and disruptions in our business and operations as a result of acquisitions, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks described in Omniture`s quarterly report on Form 10-Q for the period ended March 31, 2007 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company`s expectations.
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