Park City Group Hires Industry Veteran Linda Heft as Manager of Business Solutions

Paul Demery

Increasing Demand for SCPL Business-Intelligence Solution Requires Additional Resources to Scale Multiple Implementations

Park City, Utah – May 17, 2007 – Park City Group, Inc. (OTCBB: PCYG), a leading provider of inventory and labor optimization solutions for retailers, today announced that Ms. Linda Heft, a highly experienced senior retail industry executive, has joined the company to manage business processes for its Supply Chain Profit Link (SCPL) category management application.

Supply Chain Profit Link has grown from a customer base of two retailers and three categories in January 2007 to seven retailers and twenty-one categories today. This faster than expected acceleration in growth necessitates Park City Group to create a position where the primary role is to scale the significant increase in demand. Ms. Heft will also oversee internal demand requirements to continually enhance the efficiency and quality of data processes and analytics for Park City Group’s Business Metrics Group, the consulting arm of the Supply Chain Profit Link offering.

Ms. Heft most recently served as Director of Retail Operations for Valassis Communications/ NCH Marketing, Inc. overseeing implementation and training for the company’s eSettlement trade promotion solutions. Prior experience includes several positions within the Kroger/Fred Meyer, Inc. organization supervising IT projects and merchandising functions.

“Because of the enormous growth and accelerating demand that we are experiencing in Supply Chain Profit Link, there was a need to focus on scaling the business as quickly as possible while remaining consistent with the quality of services and actionable insights our customers have come to expect from Park City Group. Linda’s vast experience and reputation for quality supervision of complex implementations precedes her. Her addition to our team certainly makes her an excellent staffing decision that will reflect well on both Park City Group and our customers,” said Randall K. Fields, Park City Group’s Chief Executive Officer. “The addition of Linda Heft will insure that our impeccable reputation for superior products and customer results continues.”

A graduate of Portland State University with a degree in Project Management, Ms. Heft will have offices in Portland, Oregon and Park City, Utah.

In the past six months, Park City Group has added employees in data analytics, account management, finance, and product development. The company currently employs over 40 resources in seven U.S. states and Bangalore, India.

About Park City Group
Park City Group, Inc. develops and markets patented computer software that helps its retail customers to increase their sales while reducing their inventory and labor costs: the two largest controllable expenses in the retail industry. The technology has its genesis in the operations of Mrs. Fields Cookies, co-founded by Randy Fields, CEO of Park City Group, Inc. Industry leading customers such as The Home Depot, Victoria’s Secret, Pacific Sunwear of California, Anheuser Busch Entertainment and Tesco Lotus benefit from our software. To find out more about Park City Group (OTCBB: PCYG) visit our website at www.parkcitygroup.com.

# # #

Statements in this press release that relate to Park City Group’s future plans, objectives, expectations, performance, events and the like are forward-looking statements. Future events, risks and uncertainties, individually or in the aggregate, could cause actual results to differ materially from those expressed or implied in these statements. Those factors could include changes in economic conditions that may change demand for the Company’s products and services and other factors discussed in the “forward-looking information” section and the “risk factor” section of the management`s discussion and analysis included in the Company’s report on Form 10-KSB/A for the year ended June 30, 2006 filed with the Securities and Exchange Commission. This release is comprised of interrelated information that must be interpreted in the context of all of the information provided and care should be exercised not to consider portions of this release out of context. Park City Group uses paid services of investor relations organizations to promote the Company to the investment community. Investments in any company should be considered speculative and prior to acquisition, should be thoroughly researched. Park City Group does not intend to update these forward-looking statements prior to announcement of quarterly or annual results.


business finance, inventory, Management, marketing, supply chain